Hot off the heels of the European Attractions Show in Sweden last month, I attended the IAAPA Attractions Expo in Orlando. Compared to Sweden, this show is on another planet! It’s the main IAAPA event, held at the massive Orange County Convention Centre, and with show floor space of over half a million square feet, it’s nothing short of ginormous!
This year, almost 33,000 industry professionals attended from 120 different countries, with over 1,000 companies exhibiting their latest and greatest offerings. The mere fact that 34 press conferences were held during the week tells you that this is centre stage for the attractions industry.