You and your customers use Wi-Fi every day. At home, in the office, at the coffee shop — there’s a connection available almost everywhere. Consumers now demand Internet access wherever they go, and for attractions, there’s pressure to deliver that with free in-venue Wi-Fi. But if you don’t have Wi-Fi in place, does that mean offering a mobile app to guests is off the table?Continue reading
Ask any executive at a large theme park about keeping visitors happy, and they’ll tell you that queueing remains a top issue. In fact, in his keynote presentation during the 2017 IAAPA Attractions Expo, Merlin Entertainments CEO Nick Varney confirmed that queueing is still the number one guest complaint.
The way people plan their next day out with family and friends has changed.
For visitor attractions, it used to be all about brand awareness. Those who had the best presence in newspapers, on the radio and across billboards had the upper hand. They’d be front-of-mind, and that was important when people came to plan their leisure activities. But the Internet has changed all that.
Studies have shown that the average person checks their smartphone 85 times per day. Perhaps it’s no surprise then that numerous surveys have reported battery life to be the most important feature of a phone. Indeed, less than a quarter of users are happy with their device’s battery life.
Battery tech is a hot topic, and numerous companies are vying for future dominance. Ideas range from getting energy from plants to lithium-air batteries, based on the Lithium material found in most tech gadgets today but with a promise of 10x the capacity. However, these technologies are likely at least a decade away from reaching our phones. So, what do we do in the meantime?