Your park’s prosperity depends on delivering an exceptional customer experience to guests. It’s the key to creating high satisfaction rates, bringing people back through the turnstiles and generating those glowing reviews that bring in new customers — you know, the ones that can get your attraction to #1 on TripAdvisor.
That said, how happy are your guests? Don’t know?
TripAdvisor attracts over 390 million users every single month and has become the go-to search engine for planning days out with family and friends.
In a world where recommendations from our peers are now the most influential advertisement for any given attraction, the importance of TripAdvisor has reached an all-time high, and effective tactics to improve ratings are important. So, how can a mobile app help?
The potential for using iBeacons within attractions is vast, whether you’re looking to increase sales, improve the visitor experience or understand what your guests do. They offer a whole new level of contextual interaction, but it can be hard to understand how they work and how to implement them in practice. The good news is that it can be much easier than you think, and there are compelling reasons to implement them right away!
So what exactly are iBeacons? Put simply, iBeacons are small devices that can be strategically placed around an attraction. As visitors walk past the beacons, their smartphones pick up the signal in the background and in turn perform actions such as sending them a notification. All that’s required is for the user to have a compatible phone (all of the latest devices are) and your attraction’s mobile app installed.