The Las Vegas Springs Preserve mobile app, powered by Attractions.io, has been honoured with the top Pinnacle Award from the Public Relations Society of America in a ceremony held last week.
The app helps guests to make the most out of their day at the Preserve, with an interactive map and useful information on all of the available activities and exhibits, as well as the ability to purchase tickets.
The core motivation for developing an app was to address the issue of wayfinding at the Preserve. In particular, the team wanted to ensure that guests with strollers and wheelchairs could successfully navigate the elevators and ramps on-site, while also limiting paper maps because of litter and sustainability concerns.
By leveraging the innovative wayfinding capabilities of the Attractions.io platform, the app can pinpoint visitors’ exact location on-site and give instant directions to any attraction or facility. What’s more, the app alerts users when the quickest route contains uneven terrain or stairs and provides the option to avoid these areas, taking advantage of elevators where necessary.
The app plotting a route to the Origen Museum.
Since launching in August last year, the app has exceeded all of the team’s expectations, attracting over five times the target number of users.
Las Vegas Spring Preserve’s Public Information Coordinator, Ashleigh Matview said, “Winning a PRSA Pinnacle Award for the Springs Preserve mobile app is a huge honour, and we couldn’t be happier with how the app turned out.
“It has been a vital tool in helping visitors find their way around our property and discover all the fun activities we have to offer.”
Far from resting on its laurels, the Preserve is now trialling beacon technology to enhance the guest experience even further, allowing them to proactively send highly targeted content to visitors as they explore the site.