Las Vegas Springs Preserve App Wins PRSA Pinnacle Award

The Las Vegas Springs Preserve mobile app, powered by, has been honoured with the top Pinnacle Award from the Public Relations Society of America in a ceremony held last week.

The app helps guests to make the most out of their day at the Preserve, with an interactive map and useful information on all of the available activities and exhibits, as well as the ability to purchase tickets.

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5 Ways to Make Social Media Work for Your Attraction

Social media is a great way to connect with your visitors, but success on social media takes a lot of time and effort. Attractions often start off with the best intentions, but after a while accounts are forgotten, and social media takes a back seat.

Whether you’ve just started an account or want to take your existing efforts to the next level, these useful tips will help you successfully engage with your target audience.

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Tour Guide Handsets vs. Mobile Apps

Museums, art galleries and many other attractions have long used digital handsets to offer a personalised audio commentary to complement their attraction. But since the explosion of the smartphone, visitors have been carrying an even greater piece of technology in their pockets.

In this article, we explore how mobile apps compare to traditional tour guide handsets.

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Feeling the Drain — Battery Consumption in Attraction Apps

Studies have shown that the average person checks their smartphone 85 times per day. Perhaps it’s no surprise then that numerous surveys have reported battery life to be the most important feature of a phone. Indeed, less than a quarter of users are happy with their device’s battery life.

Battery tech is a hot topic, and numerous companies are vying for future dominance. Ideas range from getting energy from plants to lithium-air batteries, based on the Lithium material found in most tech gadgets today but with a promise of 10x the capacity. However, these technologies are likely at least a decade away from reaching our phones. So, what do we do in the meantime?

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