The potential for using iBeacons within attractions is vast, whether you’re looking to increase sales, improve the visitor experience or understand what your guests do. They offer a whole new level of contextual interaction, but it can be hard to understand how they work and how to implement them in practice. The good news is that it can be much easier than you think, and there are compelling reasons to implement them right away!
So what exactly are iBeacons? Put simply, iBeacons are small devices that can be strategically placed around an attraction. As visitors walk past the beacons, their smartphones pick up the signal in the background and in turn perform actions such as sending them a notification. All that’s required is for the user to have a compatible phone (all of the latest devices are) and your attraction’s mobile app installed.
