Most theme park marketers' #1 priority is driving visitor numbers, but admissions only account for around half of total revenue. Despite this, on-site spending rarely makes the priority list because it's hard to influence without the tools to communicate with on-site guests.
But what if you could grow revenue across the entire experience – and delight your guests in the process?
Watch the webinar to discover our 5 step methodology that helps marketers unlock revenue from every stage of the guest journey. We'll cover how to:
- Own the end-to-end guest journey and unlock more secondary revenue
- Use personalised messaging to engage guests at the right time and place
- Generate guest insights to optimise your campaigns for maximum conversion