Seasonal Success: Making your app work for every event

Seasonal events are some of your biggest opportunities to surprise and delight guests. In this session, our team shares practical strategies for optimising your app to deliver better experiences and capture more revenue during peak periods. From spine-tingling Halloween thrills to magical Christmas experiences, you’ll learn how to:

• Guide guests with custom seasonal maps
• Transform the look and feel of your app with branded takeovers
• Keep information accurate with targeted content updates
• Boost attendance with in-app event showcases

Make your app an active part of your seasonal campaigns, cutting friction, increasing dwell time and converting peak visitor numbers into measurable growth.