Average technology is sabotaging guest satisfaction.

We surveyed over 1000 guests who had visited an attraction or resort in 2024. 63% of them told us they are willing to pay more for their tickets in exchange for a superior experience.

However, current digital experiences are not meeting these expectations, with only 22% of our survey respondents rating their experiences as 'great.' 30% told us digital experiences are too limited, and a quarter said they are difficult to access or locate.

In this on-demand webinar, Mark Locker is joined by Dolf De Jong (Toronto Zoo) and David Rosenburg (SSA Ventures, formerly Monterey Bay Aquarium). Together, they unpack the key findings of the survey and discuss what operators can do to delight today's visitors.

You will learn:

• What guests are looking for from attraction technology today and in the future
• How guest preferences align with operators' plans for digital transformation
• How we can considerately integrate technology at the right touchpoints to exceed expectations and drive revenue.