A Message from Our CEO on COVID-19

A message from Mark Locker on how Attractions.io are responding to the coronavirus pandemic.
March 2020

Dear friends and colleagues,

The start of 2020 has been like none of us could have ever imagined. There's no doubt that the COVID-19 pandemic is having a devastating effect on families and businesses throughout the world. Within our industry, the effects are there for all to see, with visitor attractions of all shapes and sizes closing their doors to help protect our communities.

Our mission at Attractions.io has always been to use technology and innovation to help the visitor attractions industry thrive, and now more than ever we feel the importance of remaining true to this aim and doing everything we can to support each other.

Over the past few weeks, we've focussed our efforts on looking after our team, customers and industry colleagues. We took the decision to close our offices at the beginning of last week and fully embrace remote working. Thankfully, as some of our team already work remotely, the transition has been smooth for us and our operations have been unaffected.

While this is a time of immense uncertainty, we do know that it will be temporary. We all must contemplate how to first survive, and then thrive, as we slowly return to normality. Here's what we'll be doing to help along the way:

1. Helping you to communicate effectively

Communication with guests during this time is paramount. We've already published articles on keeping guests informed and communication tips and will continue to share ideas on engaging with guests while operations are disrupted.

2. Helping you to mitigate the impact

The current situation is having a major financial impact on attractions across the world. While governments scramble to offer interventions to those affected, operators must look for new and innovative ways to keep revenue channels open while guests are away.

From mobile commerce to take-away food ordering, our platform has a number of features that can help to keep guests spending. We're working to optimise these for the current climate and help our customers to take advantage.

3. Helping you to recover strongly

When attractions start to re-open, it's likely that operational restrictions to support social distancing will initially remain, and building guest confidence will be key. To this end, we're looking at ways to support operators in staging a strong recovery and will be sharing further content on this subject over the coming weeks.

We're incredibly lucky to work in the industry of fun, with our customers making memories for hundreds of thousands of families each and every day. Though we are in uncharted territory with choppy waters ahead, the storm will pass, and we are here to help.

On behalf of the Attractions.io team, we hope that you and your loved ones stay safe and well during this time.

Mark Locker, Founder & CEO

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March 2020

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