The AI Assistant that accompanies guests for their entire visit

What if every guest had your venue’s ultimate insider guiding their visit?

Make every guest feel like a VIP, using your existing technology to personalise their experience, offer recommendations and answer their most specific queries.

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World-class attractions trust Attractions.io to deliver unforgettable guest experiences:

Smart data-driven recommendations

Connect existing systems like ticketing, POS, and location services to build a clear profile of each guest's needs. Then support them through every stage of their journey.

Hyper-personalised responses

Tailor suggestions for guests' location, group demographics, and previous orders. Remember past visits so that returning guests feel recognised and valued.

Naturally surface upsells

Introduce relevant upsells at the optimum point in a guest's experience. Your AI assistant can even initiate the checkout process, guiding the guest through a streamlined purchase flow.

Always on-brand

Your AI Assistant is fully customisable to reflect your unique tone, personality, and branding. Whether you want it to sound playful or professional, it ensures every interaction feels authentic.

AI Assistant

Frequently asked questions

Who are Attractions.io?

Attractions.io develops mobile technology that helps operators in the experience economy unlock the full potential of every visit. Our mobile app platform and SDKs enables operators to use data and insight to reduce friction, drive revenue and enhance the end-to-end guest experience.

How does the AI assistant work?

The AI assistant integrates with your existing systems, like your mobile app and website. It gathers real-time data from these sources, always with the guest's consent and in compliance with local privacy regulations, such as GDPR. Using this data, it processes and analyses information—like guests’ preferences, locations, and previous interactions.

As a conversational AI, it understands guest queries and responds with personalised recommendations. For example, if a guest asks for dining options, the AI assistant reviews location data, menu availability, and guest preferences (such as dietary requirements) to deliver a tailored suggestion. It operates as one interface for the entire guest experience, enabling guests to navigate, receive updates, make purchases, and more, without switching between tools.

What makes Attractions.io’s AI Assistant different from other AI chatbots?

Unlike AI chatbots, which usually rely on pre-set questions or a set library of information to produce responses, Attractions.io’s AI Assistant connects multiple data points across the guest journey to make sophisticated, personalised recommendations tailored to each visitor's needs. Instead of focusing on one element of the guest experience, such as ticketing, it accompanies guests for their entire experience, starting when they consider buying a ticket and continuing post-visit.

Who uses Attractions.io?

Our mobile technology powers guest experiences for world-leading attractions, including Merlin Entertainments, The Kennedy Space Center Visitor Complex, San Diego Zoo, and Six Flags.

See our AI Assistant in action.

Book a demo to discuss your venue and how our AI Assistant will help you achieve your goals.