Attractions.io develops mobile technology that helps operators in the experience economy unlock the full potential of every visit. Our mobile app platform and SDKs enables operators to use data and insight to reduce friction, drive revenue and enhance the end-to-end guest experience.

The AI assistant integrates with your existing systems, like your mobile app and website. It gathers real-time data from these sources, always with the guest's consent and in compliance with local privacy regulations, such as GDPR. Using this data, it processes and analyses information—like guests’ preferences, locations, and previous interactions.

As a conversational AI, it understands guest queries and responds with personalised recommendations. For example, if a guest asks for dining options, the AI assistant reviews location data, menu availability, and guest preferences (such as dietary requirements) to deliver a tailored suggestion. It operates as one interface for the entire guest experience, enabling guests to navigate, receive updates, make purchases, and more, without switching between tools.

Unlike AI chatbots, which usually rely on pre-set questions or a set library of information to produce responses, Attractions.io’s AI Assistant connects multiple data points across the guest journey to make sophisticated, personalised recommendations tailored to each visitor's needs. Instead of focusing on one element of the guest experience, such as ticketing, it accompanies guests for their entire experience, starting when they consider buying a ticket and continuing post-visit.

Our mobile technology powers guest experiences for world-leading attractions, including Merlin Entertainments, The Kennedy Space Center Visitor Complex, San Diego Zoo, and Six Flags.