When we spoke to marketing directors at the world’s leading attractions, two things stood out. The first; success means hitting your admissions target. The second; there’s no tried and tested method of influencing secondary spending on-site. So what’s the problem?
Whether it’s the weather, the economy or a pandemic, you’re constantly affected by factors outside your control. However, if there was a demonstrable way of increasing spending on retail, food & beverage and VIP experiences, you could confidently commit to those revenue targets – and exceed them.
We’ve designed our mobile app technology specifically to give marketers the tools they need to drive attendance AND increase revenues across the entire guest journey.
Whatsmore, we can help you quantify your efforts, so you’ve always got the data to justify your ROI.
Attendance revenue + strong per capita spending = an unstoppable force for growth.
You already track the visitors on your website and social media. Imagine if you could leverage that same technology while guests are on-site.
Using a guest-facing mobile app, you can finally understand how guests move around your attraction and apply techniques perfected in the digital world, like user segmentation and targeting to your on-site experience.
Today’s guests rely on technology to help them shop, workout, celebrate and do just about anything! So why are experiences any different?
Unlock a wealth of customer data from app users and use these insights to reduce friction in the guest experience, maximise on-site spending and increase guest satisfaction.
Guests don’t want a one-size-fits-all approach; they want to connect with brands that speak to them as individuals. Use push notifications and Bluetooth Beacons to send targeted messages at the right time and the right place.
Up to 50% of an attraction's revenue comes from secondary spending, so you need a way to maximise on-site transactions. Attractions.io helps you unlock revenue across your entire guest journey by providing tools that drive loyalty, retail spending and the average transaction value of your catering outlets.