How strong is your digital guest experience?

Find the friction in your digital experience and see how to fix it in 20 questions.

A personalised performance score across guest experience, operations, revenue and feedback

Insights into how your experience compares to other leading operators

Tailored next steps to reduce friction and boost satisfaction

Rate my digital guest experience

health check guest experience

Trusted by the best in the business

"Attractions.io helped us develop a long-term digital strategy that delivers the highest impact to our guests."

Jacqui Butlin's Resorts

Jacqui French

Digital Product Manager, Butlin's Resorts

"The team shared their learnings even while we were building our own app. They're always willing to share their expertise."

Jim denny

Jim Denny

VP of Digital, Six Flags Entertainment Company

What we measure:

Guest experience

How easy is it for guests to plan, navigate, and make the most of their visit?

Operational agility

Can your team respond to crowd surges, schedule changes, or disruptions quickly?

Theme park operational agility

Revenue optimisation

Are promotions and upsells timely, relevant, and driving meaningful spend?

theme park feedback and loyalty

Feedback and loyalty

Do you effectively collect feedback and act on it to drive loyalty and repeat visits?

Trusted digital partner for world-leading destinations

For over 15 years, Attractions.io has been the trusted digital partner for leading destinations like Six Flags, Merlin Entertainments, and Butlin's Resorts.

We help operators reduce friction, grow revenue and craft guest experiences that feel seamless from start to finish by connecting the key digital touchpoints in your guest journey.

Merlin Entertainments

san diego zoo

Dreamworld logos

Book a demo mobile app

See how you stack up

Benchmark your digital experience, uncover your biggest opportunities, and take the next step to delivering seamless guest journeys.