The Mobile App Platform

Connect every touchpoint in the guest journey. Unlock the data and tools you need to increase satisfaction, spending and loyalty.

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Mobile app platform multi-level wayfidning and heat map

95% guest reach

4.8 star average app store ratings

Up to 42% increase in ATV

Connect every step of the guest journey

With every touchpoint at their fingertips, guests can immerse themselves in their experience, and you can deliver richer, more meaningful interactions backed by data.

Pre-visit

From booking tickets to itinerary planning, give guests everything they need to get ready and build anticipation for their visit.

During the visit

Provide real benefits to visitors while on-site, maximising per cap spend and driving advocacy; with interactive wayfinding, push notifications and digital shop fronts.

Post-visit

Collect feedback and use behavioural insights to build personalised keep-in-touch campaigns that grow loyalty and revisitation.

whats on planner for attractions in mobile app

digital store front in mobile app for attractions

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The power to influence

Our operator console combines an intuitive CMS with powerful data analytics to help you implement and monitor your mobile strategy.

Eliminate Silos

Integrate your existing tools and services to consolidate data from across the guest journey without overhauling your tech stack.

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Understand guest behaviour

Build a profile of how guests behave across the entire guest journey using intuitive dashboards, heatmaps, behavioural reports and user segmentation.

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Unlock new revenue streams

Deliver the right message, to the right person at the optimum time. Target guests with personalised offers, up-sells and returner deals delivered through the app.

Increase NPS

Reduce common frustrations from long lines and crowding, and increase your NPS. 97% of users say the app improved their experience.

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Consideration

Before guests purchase tickets, the app helps them learn about your attraction and plan the perfect visit.

Let guests explore activities and check age, height and access restrictions in a tap.
Ask guests to opt-in to marketing communications and remind them about upcoming events suitable for their group to increase conversions.
Add essential info such as opening times, ticket prices and travel options to make visit planning a breeze.

Arrival

Help guests head straight through the turnstiles and minimise queues for a friction free start to their day.

Offer ticket, fast pass and premium experience sales directly from the app.
Store tickets and passes in the in-app wallet so that guests can scan and go upon arrival.
Minimise on-the-day hassle by offering car parking passes during checkout.

Exploration

Help guests make the most of everything your attraction has to offer.

Make exploring effortless with an interactive map and GPS wayfinding that adapts to guests access requirements.
Create itinerary plans filtered by age, height and/or activity type to help guests pack more into their visit.
Keep guests up to date with live wait times and the option to join virtual queues for the most popular rides.

Spending

Increase secondary spend on site with a suite of tools that increase communication and conversion.

Send targeted messages and offers to incentivise guests to visit retail outlets and eateries.
Manage the lunchtime rush by offering mobile food ordering at your busiest eateries.
Give guests more time to purchase photos and merchandise with in-app orders that are delivered to their door!

Loyalty

Turn a single positive experience into multiple happy moments by keeping in touch long after the initial visit.

Increase positive word of mouth by letting guests share their photos on social media.
Boost trip advisor ratings by asking happy visitors to leave a review the evening of their visit.
Encourage revisitation by using push notifications to keep guests update with your upcoming events and deals.

How it works

The Attractions.io mobile app platform combines a guest facing app with a powerful operator console that helps your team perfect the digital experience.

The Mobile App

Everything guests need for an unforgettable experience.

The Platform

Equip your team to make data-driven decisions.

The Technology

Optionally add custom elements to your platform.

Here's how it works

Customer Testimonials

Learn how our mobile app platform helps venues worldwide increase spend, satisfaction and operational efficiency.

"Our team felt a responsibility to demonstrate how we can minimise our impact on the environment and teach guests how they can make a difference. In Attractions.io, we found a vendor who could handle the heavy lifting for us. The team made sure our setup was smooth, effective and above all, furthered our goals at the Zoo".

Sandra Torres,
Director of Communications at ZooTampa

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"One of the things we value most about Attractions.io is their ability to look ahead, evaluate guest needs and develop the product in line with changing expectations – which takes the pressure off our internal teams having to do that scoping work. Now we've partnered with Attractions.io, our digital guest experience is far more agile and constantly evolves using a guest-centric approach."

Jacqui French,
Digital Product Manager, Apps at Butlin's

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"Attractions.io assured us they could deliver a platform that met our guests’ needs within eight weeks, and we’re happy to say they have upheld that promise. Our app helps guests make the most of their visit. Itinerary planning, entertainment schedules, ride queue times, exclusive offers and wayfinding are just a few of the perks our guests can look forward to experiencing with our app.”

Jim Denny,
VP of Digital at Cedar Fair

FAQs

Frequently asked questions about the Attractions.io mobile app platform.

‍How can I customise my app?

Our talented illustrators will work with you to design a hand illustrated digital map that brings your brand to life. This will serve as the centerpoint of your digital experience. You can then add your own colors, fonts, points of interest, images and logos to deliver an authentic branded experience for guests. For a truly immersive experience, dynamic features like water reflections and lighting effects can be added.

Does Attractions.io offer multiple payment options?

You will pay an annual license fee for your mobile app platform that includes support, maintenance and instant access to new features. We offer multi-year pricing plans for 3 and 5 year agreements.

Do I need to change my ticketing or KPOS system to integrate Attractions.io?

We are proudly vendor agnostic and integrate with a wide range of popular third-party software and systems, including CRM tools, ticketing systems, KPOS and social media platforms. You can view our full list of integration partners here.

We have specific requirements for our platform. Do you offer bespoke development?

We know that no two experiences are the same in our unique industry. Our in-house professional services team can work with you to evaluate any specific requirements for your mobile app and where required, develop bespoke capability to address your needs.

What determines the price of my mobile app platform?

The price of your mobile app depends on the geographic size of your attraction, the number of visitors you receive per year and the features you require in your mobile app platform. To get a quote, contact us.

‍What kind of personal information do you collect?

Our mobile app platform uses information, such as a users name, email and purchase history to surface insights that you can use to make personalised recommendations during their experience. Users are asked to consent to sharing these details with us during the onboarding process. For more information on how we collect and process compliant marketing data, view our Data Protection Addendum.