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According to the 2024 Digital Guest Experience Report, 56% of guests feel disappointed by the digital experiences available at attractions, highlighting a growing gap between guest expectations and the reality on-site.
In response, mobile app provider Attractions.io has launched the Digital Guest Experience Health Check, a 20-question scorecard designed to help attractions identify friction across the guest journey, from planning to post-visit.
While operators know their attractions inside and out, it's easy to overlook the day-to-day friction guests experience. The health check helps teams take a step back and view their digital strategy with fresh eyes.
Participants receive a performance score across four key areas: guest experience, operational agility, revenue optimisation, and feedback and loyalty, along with tailored recommendations based on their responses.
The tool leverages Attractions.io's 15 years of experience supporting the digital strategies of destinations like Six Flags, Merlin Entertainments and Kennedy Space Center Visitor Complex.
You can take the Digital Guest Experience Health Check here
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