It’s almost always cheaper to buy. Once you factor in ongoing maintenance, security, infrastructure, and continuous product development, in-house builds quickly exceed the cost of a platform subscription. Buying turns unpredictable overheads into a fixed, predictable investment — and saves months of development time. You also free your team to focus on projects that drive revenue, increase attendance, and improve the guest experience, instead of maintaining software.

Expect 12–18 months to MVP, then ongoing cycles to reach parity with a mature platform. Buying goes live in weeks.

Compliance, security testing, on-going maintenance for annual OS upgrades and bug fixes, 24/7 monitoring & support, accessibility support and scalable infrastructure.

Yes. The app gives you the foundation, but differentiation still comes from your data, offers, content, and operations. Our Solutions Team are there for any tailored integrations and custom functionality if required.

Your guest data remains yours. It is exportable and integrable with your CDP and CRM.

When you buy software, yes—control depends on the vendor. We try to be as flexible as possible, and our solutions team collaborates with yours to extend functionality where needed, and our SDKs and APIs provide the flexibility to build on top when off-the-shelf solutions aren’t enough.

If you’ve gone the custom route, you probably made that choice for good reasons. However, some aspects of the guest experience—like real-time wayfinding—can be challenging to maintain in-house. That's why some teams layer in proven tools where needed, allowing them to focus on what makes their app unique. We’ve built tools like MapLayr to help in exactly those situations.