The 2026 digital leaders' guide to mobile apps for attractions

You don’t have to build it to win. Custom-built apps promise control. But is that really the fastest path to guest impact?

This free guide explores how top attractions are approaching the ‘build vs. buy’ decision.

Learn how leading digital teams are using mobile platforms and SDKs to reduce risk, accelerate time to value, and deliver guest experiences that truly stand out.

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In this guide:

Where building gives you an edge. And where it becomes a burden

How leading teams use app platforms to deliver faster, better guest outcomes

Lessons from Six Flags, Kennedy Space Center and more

Build vs buy: Are you solving for flexibility or complexity?

Control over the codebase is one thing. Control over your outcomes is another. Technical overhead eats time, and time is what you need to improve the guest experience.

64%

of guests say a better digital experience would make them visit more often.

Focus on impact. Not infrastructure

You don’t need to build everything to deliver real results. The most effective digital leaders build what makes them unique and partner for the rest.

Up to £7

ROI per £1 spent with the right app platform

8 weeks

To launch a fully branded app

If you're building, buying or somewhere in between

What matters is making the right call for your guests and your attraction. We’re here to help you do just that.