Trusted by world-leading attractions

Our technology powers exceptional experiences for:

Unlock the full potential of every visit.

Let's take a deep into your guest journey: We'll show you how to understand, analyse, and personalise every interaction for an exceptional guest experience. Book a discovery session at this year's IAAPA Expo.
Let's meet up

Unlock the full potential of every visit.

Let's take a deep into your guest journey: We'll show you how to understand, analyse, and personalise every interaction for an exceptional guest experience. Book a discovery session at this year's IAAPA Expo.
Book a meeting at IAAPA

Mobile App Platform

Captivate guests with a personalised experience

Our mobile app platform acts as a digital concierge, connecting all the touchpoints today's digitally native guests encounter pre, during and post-visit.

  • Unlock data:
    Eliminate data silos, consolidate activity and build a complete view of how guests behave at your attraction.
  • Increase revenue:
    Increase spend per head with targeted messages delivered to the right person at the right time.
  • Guarantee performance:
    Average app store ratings of 4.8 stars and millions of positive reviewers.
“We see our mobile apps as the linchpin of the guest experience and look forward to continuing to expand its services to make it the one-stop digital destination for guests visiting our attractions.”
Justin Skinner, Global Digital Director at Merlin Entertainment
Justin Skinner,
Global Digital Director at Merlin Entertainments.
Learn more
visitor attractions digital map and queue times
consideration icon

Pre Visit

Before they visit, the app helps guests learn about your attraction and plan the perfect visit.

  • Let guests explore activities and check age, height and access restrictions in a tap.
  • Ask guests to opt-in to marketing communications and remind them about upcoming events suitable for their group to increase conversions.
  • Add essential info such as opening times, ticket prices and travel options to make visit planning a breeze.
Learn more
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During Visit

Help guests head straight through the turnstiles and minimise queues for a friction-free start to their day.

  • Store tickets and passes in the in-app wallet so that guests can scan and go upon arrival.
  • Share up-to-date ride queue times, talk times, and activity schedules to help guests informed and in control of their own visit.
  • Make exploring effortless with an interactive map and GPS wayfinding that adapts to guests access requirements.
Learn more
Exploring the attraction icon

Post Visit

Help guests make the most of everything your attraction has to offer.

  • Make exploring effortless with an interactive map and GPS wayfinding that adapts to guests access requirements.
  • Create itinerary plans filtered by age, height and/or activity type to help guests pack more into their visit.
  • Add essential info such as opening times, ticket prices and travel options to make visit planning a breeze.
Learn more
Guest spend icon

Spending

Increase secondary spend on site with a suite of tools that increase communication and conversion.

  • Send targeted messages and offers to incentivise guests to visit retail outlets and eateries.
  • Manage the lunchtime rush by offering mobile food ordering at your busiest eateries.
  • Give guests more time to purchase photos and merchandise with in-app orders that are delivered to their door!
Learn more
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Loyalty

Using a custom-branded mobile application for your zoo, aquariums and wildlife attraction

  • Increase positive word of mouth by letting guests share their photos on social media.
  • Boost trip advisor ratings by asking happy visitors to leave a review the evening of their visit.
  • Encourage revisitation by using push notifications to keep guests update with your upcoming events and deals.
Learn more

World-class maps and wayfinding in minutes

Integrate fully branded, enterprise wayfinding with minimal coding. Ideal for agencies and developers.

  • Built for location-based businesses:
    Delight users with one-way, multi-level, and accessible routes designed for pedestrians and optimised for usage where WiFi is unreliable.
  • Customised for your brand:
    Unleash your creativity with custom illustrations, dynamic lighting, annotations and animated map views that blend your digital and real-world experiences.
  • Developer friendly:
    MapLayr handles the heavy lifting. No complicated map tiling. Just add a package dependency and plug in your API key to get started.
"I've been amazed at how well the MapLayr team captured the essence of our parks and how accurate the maps are. Maps and wayfinding were never a source of worry as we went through the relaunch. Attractions.io does all the heavy lifting on this fundamental component."
Justin Skinner, Global Digital Director at Merlin Entertainment
Jim Denny,
VP of Digital at Cedar Fair
Learn more
visitor attractions digital map and queue times

Consideration

Before guests purchase tickets, the app helps them learn about your attraction and plan the perfect visit.

  • Let guests explore activities and check age, height and access restrictions in a tap.
  • Ask guests to opt-in to marketing communications and remind them about upcoming events suitable for their group to increase conversions.
  • Add essential info such as opening times, ticket prices and travel options to make visit planning a breeze.

Arrival

Help guests head straight through the turnstiles and minimise queues for a friction free start to their day.

  • Offer ticket, fast pass and premium experience sales directly from the app.
  • Store tickets and passes in the in-app wallet so that guests can scan and go upon arrival.
  • Minimise on-the-day hassle by offering car parking passes  during checkout.

Exploration

Help guests make the most of everything your attraction has to offer.

  • Make exploring effortless with an interactive map and GPS wayfinding that adapts to guests access requirements.
  • Create itinerary plans filtered by age, height and/or activity type to help guests pack more into their visit.
  • Keep guests up to date with live wait times and the option to join virtual queues for the most popular rides.

Spending

Increase secondary spend on site with a suite of tools that increase communication and conversion.

  • Send targeted messages and offers to incentivise guests to visit retail outlets and eateries.
  • Manage the lunchtime rush by offering mobile food ordering at your busiest eateries.
  • Give guests more time to purchase photos and merchandise with in-app orders that are delivered to their door!

Loyalty

Turn a single positive experience into multiple happy moments by keeping in touch long after the initial visit.

  • Increase positive word of mouth by letting guests share their photos on social media.
  • Boost trip advisor ratings by asking happy visitors to leave a review the evening of their visit.
  • Encourage revisitation by using push notifications to keep guests update with your upcoming events and deals.

Customer Testimonials

Delight today’s digitally native guests

See how our technology helps venues worldwide increase spend, satisfaction and operational efficiency.

Built for the industry, tailored to you:

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“Having a platform that enables us to adopt a data-driven approach is an invaluable resource for our team. We aspire to deliver a standout guest experience for every individual, and now we have the power to deliver on that goal, using behavioural insights to tailor the experience for each guest. Attractions.io has been a great partner, enabling us to launch a robust and feature-rich solution that our guests love in just eight weeks."
Dominic Strange
 Commercial Director, Chester Zoo
“Acting as an extension of our digital team, Attractions.io's outcome-focused and consultative approach, has enabled us to deliver the exact functionality we needed under the tightest of timelines. Working with Attractions.io has helped us develop a long-term digital strategy that delivers the highest possible impact to our guests.”
Jacqui French
Digital Product Manager, Apps at Butlin’s
“Attractions.io caught our team’s attention at the IAAPA Expo in Orlando. They assured us they could deliver a quality product that met our guests’ needs within eight weeks, and we’re happy to say they have upheld that promise. The new app will be ready to launch in time for our opening day, and we couldn’t be more pleased with the outcome."
Mary Helwig
Director of Marketing and Advertising, Knoebels Amusement Resort
Our Industry Affiliations

We make sure to stay connected

At Attractions.io, we are proud members of IAAPA, BIAZA, WAZA and BALPAA. These affiliations help route ourselves in the excellent, innovative, and sustainability focused attractions industry. Being part of these associations helps us provide the best possible experiences for our partners, and we will continue to help grow and support them.
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