How it Works

Discover how a guest-facing mobile app, coupled with our powerful platform, can delight guests and drive business results.
 Mobile app platform for visitor attractions

The Mobile App

A branded, feature-rich mobile app that removes friction and helps guests make the most of their visit.
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The Platform

A powerful platform that enables operators to unlock new revenue streams & inform operational decisions.
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The Technology

Enterprise-grade infrastructure as standard. Tried and tested by the world's leading attractions.
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The Mobile App

For over a decade, we’ve perfected the mobile guest experience — learning from millions of users and the world’s leading attraction brands to understand what works. We're continuously updating our technology to deliver the most value for both guests and operators.
97% of guests find a mobile app useful during their visit.

Feature rich

Having a great looking app isn’t enough, your app needs to remove friction and deliver real value for guest throughout their visit.

Leverage native device functionality including GPS, location services, push notifications and more to empower guests with the tools and information they need, when they need them.

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Drives revenue

Boost secondary spend thanks to the ability to promote laser-targeted cross-sell and up-sell offers through the app, including ticket upgrades, meal deals, season passes and more. 

Better still, you can reduce friction in the payment process thanks to slick in-app payments via Google Pay or Apple Pay.

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On-brand

An app is the only digital channel that spans the entire guest journey, before, during and after their visit. 

Your app comes fully branded, enabling you to provide guests with a seamless experience that drives positive brand association at every touchpoint.

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The Platform

The control panel effortlessly handles the day-to-day management of your app and equips marketing, operations, guest services and commercial teams with powerful tools and insights to delight guests, unlock new revenue streams and streamline operations.
App content management

Content management

An intuitive control panel enables your teams to easily update content and push changes out to the app instantly.

From adding new points of interest to updating opening times, you’re in complete control and can ensure your guests always have the most up-to-date information. 

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Targeted messaging

For the first time ever, the Attractions.io solution makes it possible to communicate with individual guests while they’re on-site.

Combining the functionality of the app with the targeting capabilities of the platform, you can build segments and use push notifications to send tailored  offers — triggered by location, behaviour, dwell time, demographic information and more. 

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Targeted messaging to app users

Unparalleled guest insights

Empower each department with the data they need to understand what’s working and identify areas for improvement.

With heatmaps to monitor guest flow in real-time, and intuitive dashboards to track key metrics, you'll be able to understand your guests like never before, monitor  progress against your organisation's objectives and make informed, data-driven decisions to improve operations.

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“We are delighted with the Attractions.io platform, it allows us to be true to the LEGOLAND® brand, while leveraging the rich set of features the platform has to offer."
Kieran Harvey
Global Digital Director, Merlin Entertainments

The Technology

Creating a seamless guest experience means connecting multiple digital touchpoints to add value across the entire guest journey.

Our technology is built from the ground up to integrate with your existing systems, while enterprise-grade infrastructure means you’ll never compromise on capability, efficiency, security, or user experience.

Enterprise-grade as standard

When an app is key to the guest experience and transacting revenue, you need to make sure it's reliable.

Our infrastructure already serves millions of guests each year and is trusted by some of the biggest names in the industry.

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Great user experience

The app is highly optimised to ensure it delivers a world-class user experience for your guests. 

All apps work online & offline, are optimised to minimise battery usage and automatically update seamlessly in the background using minimal data.

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Request a Demo

Find out how attractions of all shapes and sizes are deploying mobile apps to improve the guest experience, increase revenue and unlock visitor insights.
Request Demo