Drawing around 300,000 guests a year to it’s fairytale park and winter festivals, Hunderfossen Eventyrpark is Norway’s third-largest visitor attraction. Boasting more than 60 rides and attractions, a children's farm, on-site hotels and a legendary fairytale palace, this year-round attraction is on a mission to add a little extra magic to precious family experiences.

Hunderfossen were quick to realise the benefits a mobile app could have for their guests and initially partnered with a development agency to launch a bespoke mobile app with wayfinding, messaging and points of interest for the adventure park.

However, after launch, Hunderfossen found that app maintenance and stability issues were absorbing a lot of their marketing team’s time. And as their app wasn’t built by an attractions specialist, it was down to them to take charge of the development plan. They needed a solution that was reliable, low maintenance and purpose-built for theme parks so that they could focus on delivering the fairytale experience Hunderfossen is renowned for, instead of managing their tech stack.

A fully-branded experience – without compromising quality.

As for the branding, the marketing team still have plenty of opportunities to customise the app. They’ve added their brand colours, images, logos and a hand-illustrated map to create an authentic Hunderfossen experience. If you look closely, you might even spot a troll…or two!

The key difference is that these days the app feels as good as it looks, with guests benefitting from 99.9% uptime and enterprise-grade technology. The app works on and offline, is optimised to minimise battery usage and automatically updates in real-time using minimal data, meaning guests always have the latest information to hand.

Hunderfossen has also discovered another unexpected benefit; their new app not only performs better but is more cost-effective than their previous, custom-made solution. By leveraging Attractions.io’s ready-made SaaS platform, they’ve reduced app spend by approximately 15% per month.

"We have one member of staff overseeing our marketing tech,” explained Espen, “So it's vital that our solutions are reliable and user friendly. Attractions.io’s app management console is intuitive and straightforward to use, so we can trust other members of staff to update its content if we’re not available – something we couldn’t have dreamed of before.”

What’s next?

As for what’s next, Hunderfossen believes the future lies in communication. The park wants to find new and innovative ways for guests to interact with their brand year-round and are currently looking at how they can blend physical and digital experiences to bring their fairytales to life.

“We see huge potential in using digital experiences and push messaging to connect with our guests, many of whom book their tickets months in advance,” Espen told us. “We currently use newsletters and emails to build anticipation, but we know we can serve guests better by using the app to share specific content and videos that engage guests for longer. That’s the next step for us.”