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Interactive Heat Maps

Your marketing team already use heat maps to monitor users online. Apply the same powerful technology to the on-site experience to deepen your understanding of the guest journey. 

Learn what drives guests behaviour.
Make data-driven decisions.
Enhance operational efficiency.
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Guest behaviour on-site doesn’t have to be a blind spot

Learn how guests experience your attraction with interactive heat maps that visualise guest flow across your attraction.

Get to know your guests

  • Get quick and accurate insights on how guests move around your attraction.
  • Identify peak times for rides and themed areas.
  • Monitor live guest flow with our real-time visitor view or filter by date and time to compare seasonality.
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Make data-driven decisions

  • Use guest flow insights to pinpoint the best spots for activities, restaurants and facilities.
  • Identify low footfall areas and use in-app messaging to encourage guests to explore where it's quiet.
  • Use heatmaps in conjunction with guest feedback tools to better understand friction in the guest journey.

Enhance operational efficiencies

  • Plan your next event using data visualisations to choose the perfect location.
  • Re-distribute staff so that popular areas have full support at peak times.
  • Leverage the data you need to make a business case for low-footfall areas in need of investment.
heatmaps for festival marketing
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How it Works

You’ve seen the benefits of interactive heat maps, let's follow how it works from an operators perspective, helping guests have a friction-free experience.

Drive adoption.

Encourage guests to download your mobile app before they visit - the more users, the more accurate your heat maps.


Request sharing permission.

Ask users to consent to location sharing to ensure full GDPR/ data privacy compliance.


Guests visit and explore.

As users explore your site, the app monitors their location and flow around the park. 


Automatically collate insights.

This data is anonymised and collated in the heat maps tool in Connect, the app management console. 


View insights in the app management console.

As an operator, you can log in to view heat map data for a specific time or date range.


Improve your operational efficiency.

And use this insight to improve planning, reduce crowding in hotspots and identify your most popular activities!

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Connect your entire guest experience

Deliver fun-filled and friction-free days out for your guests with your ecosystem:
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The Mobile App

Learn more
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Mobile Wallet

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Learn more
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Food Ordering

Learn more
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In-app Photos

Learn more

See our heat maps in action

Book a demo to discover how heat maps can help your attraction improve the guest experience, increase revenue and understand on-site spending like never before.
Book a demo