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Interactive Heat Maps

Your marketing team already use heat maps to monitor users online. Apply the same powerful technology to the on-site experience to deepen your understanding of the guest journey. 

Learn what drives guests behaviour.
Make data-driven decisions.
Enhance operational efficiency.
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Guest behaviour on-site doesn’t have to be a blind spot

Learn how guests experience your attraction with interactive heat maps that visualise guest flow across your attraction.

Get to know your guests

  • Get quick and accurate insights on how guests move around your attraction.
  • Monitor live flow with a real-time visitor view or use playback mode to see footfall by week, month or season.
  • Identify crowded and congested areas in need of attention.
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Make data-driven decisions

  • Use guest flow insights to pinpoint the best spots for activities, restaurants and facilities.
  • Combine with in-app messaging  to encourage guests to explore quiet spots.
  • Use alongside guest feedback tools to better understand what is causing friction in your guests journey.

Enhance operational efficiencies

  • Plan your next event using data visualisations to choose the perfect location.
  • Re-distribute staff so that popular areas have full support at peak times.
  • Leverage the data you need to make a business case for low-footfall areas in need of investment.
heatmaps for festival marketing
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How it Works

Interactive heat maps are included in Attractions.io's Mobile App Platform. Here's how they work:
1

Drive adoption

The more users you have, the more accurately your heat maps reflect your venue.

2

Request sharing permissions

Ask users to consent to location sharing to ensure full compliance with local privacy laws.

3

Guests visit and explore

As users explore your site, the app monitors their location and flow around the park. 

4

Automatically collate insights

This data is anonymised and collated in Connect, your app management console. 

5

Analyse your data

As an operator, you can log in to view heat map data for a specific time or date range.

6

Improve your operational efficiency.

Use this insight to improve planning, reduce crowding and manage staffing effectively.

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Connect your entire guest experience

Effortless, friction-free days out start with Attractions.io
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The Mobile App

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Mobile Wallet

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Wayfinding

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Food Ordering

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In-app Photos

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See our heat maps in action

Book a demo learn how heat maps can help you save resources, reduce crowding and eliminate friction in your guest journey.
Book a demo