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Interactive Heat Maps

Your marketing team already use heat maps to monitor users online. Apply the same powerful technology to the on-site experience to deepen your understanding of the guest journey. 

Learn what drives guests behaviour
Make data-driven decisions
Enhance operational efficiency
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Guest behaviour on-site doesn’t have to be a blind spot

Learn how guests experience your attraction with interactive heat maps that visualise guest flow across your attraction.

Get to know your guests

  • Get quick and accurate insights on how guests move around your attraction
  • Identify peak times for rides and themed areas
  • Monitor live guest flow with our real-time visitor view or filter by date and time to compare seasonality
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Make data-driven decisions

  • Use guest flow insights to pinpoint the best spots for activities, restaurants and facilities
  • Identify low football areas and use in-app messaging to encourage guests to explore where it's quiet
  • Use heatmaps in conjunction with guest feedback tools to better understand friction in the guest journey

Enhance operational efficiencies

  • Plan your next event using data visualisations to choose the perfect location
  • Re-distribute staff so that popular areas have full support at peak times
  • Leverage the data you need to make a business case for low-footfall areas in need of investment
heatmaps for festival marketing
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How it Works

You’ve seen the benefits of interactive heat maps, let's follow how it works from an operators perspective, helping guests have a friction-free experience.
1

Drive adoption

Encourage guests to download your mobile app before they visit - the more users, the more accurate your heat maps.

2

Request sharing permission

Ask users to consent to location sharing to ensure full GDPR/ data privacy compliance.

3

Guests visit and explore

As users explore your site, the app monitors their location and flow around the park. 

4

Automatically collate insights

This data is anonymised and collated in the heat maps tool in Connect, the Attractions.io app management console. 

5

View insights in the app management console

As an operator, you can log in to view heat map data for a specific time or date range.

6

Improve your operational efficiency

And use this insight to improve planning, reduce crowding in hotspots and identify your most popular activities!

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Connect your entire guest experience

Deliver fun-filled and friction-free days out for your guests with your Attractions.io ecosystem:
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The Mobile App

Learn more
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Mobile Food Ordering

Learn more
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Mobile Wallet

Learn more
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Virtual Queuing

Learn more
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Messaging & Offers

Learn more

See our heat maps in action

Book a demo to discover how heat maps can help your attraction improve the guest experience, increase revenue and understand on-site spending like never before.
Request Demo