About Us

Our Story

Attractions.io grew out of our founders' own experiences. As ride operators and guests with young families, they saw how frustrations like getting lost and incorrect wait times could break an otherwise magical experience.

They envisioned a future where everything they needed during their visit was seamlessly connected, and tailored to their needs. In a world of customised online experiences, why should real-world experiences be any different?

Existing solutions were siloed and offered little continuity for guests. They needed a connected end-to-end platform that could help them learn about guests' behaviour and turn this insight into actionable enhancements to the guest experience. They couldn't find one. So they built Attractions.io.

Today, the Attractions.io guest experience platform connects operators to guests at more than 70 attractions, across 4 continents and in 12 languages. We're trusted by some of the world's largest entertainment companies, including Merlin Entertainments, Butlin's, and San Diego Zoo.

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Mobile app platform for visitor attractions

Our Values

From product development to our culture and relationships, our core values inform all that we do.

We challenge because we care

Our commitment to super-powering the guest experience shapes how we interact with customers, colleagues and peers. We encourage questions, feedback and out-of-the box thinking to drive innovation.

We focus on impact

We enhance some of the most memorable and magical moments in people's lives. We are thoughtful and clear in our objectives and make choices that maximise the chances of bringing our vision to life.

We craft delightful experiences

Whether it’s the experience of using our product, buying our software or onboarding as a new hire— we craft delightful experiences that exceed expectations. Our commitment to beautiful, intuitive design is reflected in everything we do.

We generate smiles

We're in the business of FUN, and we never lose sight of why our work matters — we're making the guest experience better, one smile at a time. We don't take ourselves too seriously, celebrate our wins and have fun along the way!

What do our customers think?

Attractions.io’s guest experience apps and powerful platform for operators provide world-renowned attractions like LEGOLAND, San Diego Zoo and Butlin’s with the tools and data they need to unlock the full potential of every visit:

“We already had a clear vision of what we wanted in an app, and we had developed a wireframe that we were sharing with potential vendors. When we shared it with Attractions.io, they returned to us with a fully functional prototype in less than a week.

That level of agility and quality was exactly what we were looking for. Lots of companies claim to be agile and product-centric, but few deliver. Attractions.io is the real deal.

They have an absolute passion for theme parks, and their expertise has been invaluable in aligning customer priorities with what we’re trying to achieve as a business.”

Kieran Harvey, Global Digital Director, Merlin Entertainments

mobile app for theme parks - Merlin Entertainments

“Attractions.io have been incredible to work with throughout the launch process, and the team remains a constant source of support, advice, and guidance now that we’re into the operational delivery phase.

‍Acting as an extension of our digital team, their outcome-focused and consultative approach has enabled us to deliver the exact functionality we need under the tightest of timelines.

Working with Attractions.io has helped us develop a long-term digital strategy that delivers the highest impact to our guests.”

Jacqui French, Digital Product Manager (Apps), Butlin’s

Unlock the full potential of every visit

Find out how attractions of all shapes and sizes use their guest experience platform to improve the guest experience, increase revenue and unlock insights.

Book a discovery call

We're on a mission to eliminate friction and unlock the full potential of every visit. This is our story.