AI for the in-visit experience
How Attractions.io uses AI to personalise each guest’s on-site visit in real time, working with the systems your venue already runs.
Ella and Charlie can both ride this one. The queue’s shorter than usual right now, so head over while the wait is low.
Trusted by 200+ venues worldwide. Meet our customers.
Four things we believe about AI and the guest experience
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The live visit is the richest place for AI to work
The hours a guest spends on-site are full of decisions: where next, eat now or later, is this queue worth it, what if it rains. A good call made in the moment changes spend, satisfaction and whether they come back.
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Personalisation should reach one guest at a time
A single message to the whole park is broadcast. The family of five and the couple on a date night deserve different days. AI is what finally makes one-to-one possible at the scale of a busy venue.
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The best AI acts, not only advises
Insights and recommendations make your team smarter. We build the next step: AI-powered recommendations that reach each guest in the moment, through their own phone, so personalisation works at guest-level scale.
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AI should work with your world, not replace it
It should understand rides, restrictions, showtimes and rainy Tuesdays, and sit on top of the systems you already run. Adding value, not asking you to start over or input extra information.
We use AI to run one thing brilliantly: the live visit.
Most AI solutions for attractions work before the visit or support back-office operations behind it. We focus on the on-site experience itself, where context changes by the minute and no team can keep up with every guest at once.
We call the way we do it guest orchestration: connecting the systems you already run (ticketing, POS, CRM, queue feeds and more) into one live picture of each guest and your venue, then coordinating the right response to give every guest a better day. It works as a four-step loop: understand, decide, act and learn.
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Understand
Read who the guest is, where they are and what’s happening in your venue right now.
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Decide
Determine this guest’s next best moment, not a segment’s.
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Act
Deliver it automatically through the app already in their hand.
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Learn
Every outcome sharpens the next decision.
Your guests never see the AI at work. They just have a better day.
Personalisation needs no chatbot to open and no assistant to prompt. Guests simply use your venue’s mobile app and see the content best suited to them, all day long. From their side, it simply feels like an experience that understands them.
See the full platform-
Plan
Itineraries that build themselves around a party’s interests and time.
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Navigate
Maps that surface what’s relevant to this guest, now.
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Explore
Next best moment suggestions tuned to location, queues and preferences.
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Spend
Offers timed to the right guest at the right moment.
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Feedback
Sentiment read in the moment, so the day can still be turned around.
The AI doing the work behind the scenes
Our platform runs on specialised AI-powered recommendation systems, each tuned to a single job: lifting satisfaction, increasing secondary spend or surfacing real-time insight. Here are two examples:
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Recommendation Engine
Decides and delivers the next best moment
It reads each guest’s context and your live venue context to decide what they should see next: an offer, an activity, a dining experience, then changes what the app shows them so that the recommendation surfaces at exactly the right time. It does this continually through the day, so every guest always sees the most fitting thing.
Learn more about the Recommendation Engine -
GX Pulse
Turns public reviews into an action list
Consolidates your public reviews, maps them to your guest journey and recommends what to fix operationally so you can raise your review scores.
Learn more about GX Pulse
How we keep our AI safe
Putting AI in front of guests only works if you can trust what it does. Ours is built to keep you in control and your guests’ data protected.
Read about security & privacy-
Your data stays yours
The AI reads from the systems you already run to make decisions in the moment. Guest data isn’t sold or shared, and it’s handled to the privacy standards operators and their guests expect.
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You set the guardrails
You decide what the AI can offer with limits, approvals and the ability to switch behaviour off.
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Not a black box
Every recommendation is explainable and traceable, so you can always see why a guest saw what they saw.
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Proven at scale
Built on the platform behind 200+ venues, on enterprise-grade foundations that stay dependable on the busiest days of the year, when your gates are full.
A different day for every guest.
AI is woven throughout the Attractions.io platform. Get the full overview here:
Questions, answered
Contact usDoes Attractions.io use AI, or just automated rules?
Attractions.io makes a genuine decision for each guest rather than following fixed if-this-then-that rules. For every guest it weighs who they are and what is happening in the venue right now, chooses their next best moment, acts on it and learns from the outcome to improve the next decision. Because it decides per guest and recalculates as conditions change, it does at scale what a rules-based tool or a busy team cannot.
What kinds of AI does Attractions.io use?
Our platform runs on specialised AI-powered recommendation systems, each tuned to a single job: lifting satisfaction, increasing secondary spend or surfacing real-time insight. The Recommendation Engine works out each guest’s next best moment from their context and your live venue context, then surfaces it in the app, much as a streaming service recommends what to watch next. GX Pulse, our guest feedback intelligence tool, consolidates public reviews, maps them to the guest journey and recommends what to fix operationally.
How does the AI decide what to show each guest?
It combines two things: guest context (party, tickets, interests, location and history) and live venue context (queue times, ride and show status, capacity, weather and schedules). It uses both to work out the single most useful thing for that guest at that moment, then changes what their app shows so the recommendation surfaces at the right time, repeating this continuously through the day.
Do we have to build campaigns or feed the AI extra data?
No. The AI runs on the context you already hold in the systems you already use, so there is no campaign to build and no extra data to input. Once connected, it recommends the next best moment for every guest, within the guardrails your team sets, and learns from every visit.
How is this different from the personalisation in our CRM or marketing tools?
Most marketing tools personalise before the visit and, at best, hand your team a recommendation to act on. Attractions.io focuses on the live, on-site visit and turns it into recommendations for each guest, one guest at a time, using real-time conditions those tools do not see, such as a ride going down or rain starting.
Will guests know they are interacting with AI?
The Recommendation Engine works inside your venue’s own app, choosing the content and suggestions each guest sees, so there is no chatbot to open and nothing new to learn. If you also use the AI assistant, guests chat with it directly and know they are talking to AI. Your app’s privacy notice explains how guest data is used to personalise what they see.
Does the AI get better over time?
The AI improves as it learns which decisions work, on the platform behind 200+ venues. Your guest data is not sold or shared.
Let’s orchestrate
your best season yet.
See how Attractions.io would work with your venue, your systems and your guests. Thirty minutes, no hard sell.
