Guests walking along a sunny, tree-lined zoo walkway towards a wooden bridge

The guest experience platform for zoos and wildlife parks

Built so every guest leaves closer to the animals and your mission.

97%

of members opted into digital membership at Columbus Zoo

86%

of guests opted into marketing at Yorkshire Wildlife Park

52%

increase in average transaction value at Chester Zoo

Supporting the world’s leading zoos and wildlife parks

  • Drusillas Park
  • Skånes Djurpark
  • San Diego Zoo Wildlife Alliance
  • ZooTampa
  • San Francisco Zoo & Gardens
  • Bioparc Fuengirola
  • Yorkshire Wildlife Park
  • London Zoo
  • Columbus Zoo and Aquarium

Features built for zoos and wildlife parks

Everything a guest needs from arrival to exit, delivered by one platform that knows what each of them is doing.

Animal discovery and education

Turn each encounter into something learned. Surface keeper talks, feeding times and conservation stories based on where a guest is standing, then link the animal in front of them with the way to help it.

Animal pages: Nearby now, Elephant Plains · 3 min walk

Keeper talks, feeding times and animal experiences

Put every talk, feed and show in one schedule that guests can add to their day, and sell paid experiences, such as meeting the penguins or a behind-the-scenes tour, in the app.

Talk schedule: Next feed, Giraffe Feeding · 10:45

Interactive maps and wayfinding

Route each party to the animals, facilities and talks they came for, with step-free paths, indoor maps and wayfinding that keeps working when the network does not.

Interactive maps: Every animal on the map, Giraffe Lookout · 2 min walk

Tickets, memberships and mobile wallet

Sell day tickets, memberships and upgrades in the app, keep tickets and digital membership cards in one wallet and use what each guest holds to make recommendations relevant.

Day tickets: Day Ticket, £28 · Bought in the app

Mobile food and beverage ordering

Let guests order and pay from anywhere on site, then collect when it suits them. Show and recommend suitable dining options based on location, preferences, availability and live outlet demand.

Order ahead: Order ahead, Safari Grill · Burgers

Favourites, itineraries and talk times

Capture which animals and talks each party came for, build a useful plan around them and adapt it as schedules and the weather change.

Favourites: From what they came for, Meerkats · 1 min

Messaging, notifications and offers

Move beyond scheduled broadcasts: a talk reminder ten minutes before it starts, a rain alert to the guests it affects and a conservation appeal weeks after the visit, each sent to the guests it suits.

Notifications: Sent to guests nearby, Penguin Feeding starts in 10 minutes

Heat maps and guest feedback

Understand how guests move between enclosures, where paths bottleneck and which improvements deserve attention first. Use it to plan keeper talks, signs and new habitats around how guests really move.

Heat maps: Heat map in Connect, Where guests go, hour by hour

Will it work with the systems we already run?

These features plug into the technology running across your zoo, including ticketing, membership, POS, CRM, mobile ordering and donations. Those systems carry on doing their jobs, while their data creates more opportunities to increase per-capita spending, grow memberships and build lasting support for your mission.

See all integrations

FAQs

What makes Attractions.io a good fit for a zoo?

Zoos sell an experience that continues after the visit, through membership and conservation support. Attractions.io connects ticketing, membership, POS and your talk schedule, then recommends what each guest sees in your branded app, within rules your team sets.

How does Attractions.io handle digital memberships?

Membership cards sit in the app’s wallet alongside tickets, replacing plastic. At Columbus Zoo, 97% of members opted in and 43,000 tickets moved into mobile wallets in the first month. Membership status then shapes what each member sees, from renewal prompts to member content.

Does Attractions.io work indoors and in aquariums?

Yes. Mapping covers indoor and multi-level navigation, so a guest can be routed through an aquarium, a walkthrough enclosure or a multi-floor building rather than losing the map at the door. Wayfinding is built offline first, so it keeps working where signal does not reach.

How much does Attractions.io cost for a zoo?

Pricing depends on which product and modules you need, the size of your venue and how many guests you get a year. Go is a complete branded app with the platform behind it. Layrs add Attractions.io capabilities to an app you already run. Site size, how many indoor spaces need mapping and whether membership is in scope also shape the quote.

What makes Attractions.io different from other zoo apps?

Some options are an app and nothing else. Others are a venue management system with an app attached. Attractions.io is an app with a platform behind it, connected to the systems you already run. That is why maps work indoors and offline, why membership is handled properly rather than as a ticket type and why the animal a guest just saw can shape what the app offers them next.

Let’s orchestrate
your best season yet.

See how Attractions.io would work with your venue, your systems and your guests. Thirty minutes, no hard sell.

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