Guest feedback intelligence
GX Pulse reads public reviews, scores how guests feel at each stage of the visit, and tells you what to fix first. The manual job of making sense of your reviews, done for you.
GX Score
The score has improved overall, with notable gains in food service times.
Trusted by attractions reading thousands of reviews. Meet our customers.
Your reviews already hold the answer
Your guests are already telling you what worked and what did not, across Google, Tripadvisor and more. Normally that is thousands of scattered reviews, and making sense of them by hand is a job no one has time for.
GX Pulse reads every review, maps each comment to the visit stage it belongs to and tells you what to fix first.
How it works
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Integrated with your Google and Tripadvisor profiles, GX Pulse reads and analyses every review automatically, so you are up and running within a day.
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Get a single Guest Experience (GX) Score from -100 to +100, built from every public review.
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Every comment placed against the stage of the visit it came from, so you see where the experience breaks down.
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The fixes most likely to move your score, ranked, drawn from hundreds of individual comments so nothing gets missed.
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Alerts the moment negative feedback spikes on a specific stage or activity, catching problems weeks before they surface in a quarterly review.
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Watch the score move after you act, compared against previous quarters, so you know whether the fix landed or the problem is still there.
What GX Pulse surfaces
Everyone knows the big frustrations already. The smaller, specific things pulling your scores down only show up once they are mapped across thousands of reviews of your venue.
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Everyone knows queues frustrate guests, but it’s harder to see whether it’s the ride queue, the exhibition entry or the entry gate dragging your GX Score down, until you tie queue time directly to your GX Score.
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A closed ride, enclosure or exhibit for one day can be bad luck, but when the same closures keep coming up across reviews, it’s an operational pattern operators can catch before it drags their score down.
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Mentions of step-free routes, parking issues and ramp access are usually scattered across dozens of individual reviews, but grouped together they become a pattern worth acting on, not just a one-off comment.
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One curt comment at the ticket desk or in a gallery could be a bad day, but when the same location or staff member keeps coming up across reviews, it’s a pattern operators can act on before it shows up in their GX Score.
One score, recognised
Second place for Guest Journey at the Blooloop Innovation Awards 2025.
The GX Score sums up how guests feel in a single number from -100 to +100, trackable over time and by stage of the visit, so you can see whether the experience is improving and where.
Use GX Pulse your way
Use GX Pulse on its own, working from your public reviews, with nothing to install. It also pairs with Go or Layrs if you run them.
FAQs
Where does the feedback come from?
Your public guest reviews, currently integrated with Google and Tripadvisor.
Do I need the Attractions.io app to use it?
No. GX Pulse operates on its own from your public reviews. It also pairs with Go or Layrs if you run them.
What is the GX Score?
A single score from -100 to +100 that sums up how guests feel, trackable over time and by stage of the visit, so you can see whether the experience is improving and where.
How is this different from a survey tool or a reputation manager?
Those give you ratings and word clouds. GX Pulse reads reviews in the context of a visit, maps them to the guest journey and tells you what to fix first, built for the way attractions actually work.
How is guest data handled?
Guest data is never sold or shared, and it is handled to the privacy standards operators and their guests expect.
How quickly can we get started, and how often does it update?
We can set you up in as little as 24 hours, with updates daily.
Let’s orchestrate
your best season yet.
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