Guides, reports and webinars for attraction leaders

Practical playbooks, original research and on-demand sessions on revenue growth, guest experience and the buy vs build decision. All free.

All resources

Guide

The attraction marketers' guide to revenue growth in 2026

A five-step strategy to increase guest value and influence spend during the visit.

Guide

The 2026 digital leaders’ guide to mobile apps for attractions

You don’t have to build it to win: how top attractions approach build vs buy.

Video

What most in-house attraction app builds get wrong

Mark Locker on the five lessons attractions learn the hard way when they build.

Brochure

Add interactive maps to your existing mobile or web app

How MapLayr transforms guest navigation with branded, accessible maps and a developer-friendly setup.

Guide

Should you buy or build? The enterprise guide

Costs, risks and trade-offs of building, outsourcing or buying a guest experience platform.

Webinar

Seasonal success: making your app work for every event

Showcase special events, delight guests and drive more revenue during peak periods.

Guide

Rethinking audio tours for modern attractions

Why integrated audio tours deepen impact and support donations and membership.

Brochure

Mobile apps for visitor attractions brochure

How attractions use a branded app to lift satisfaction and on-site spend.

Webinar

How gardens can do more with less

Filoli and Magnolia on going digital to cut costs and boost engagement.

Webinar

Average technology is sabotaging guest satisfaction

What 1,000 guests want from attraction technology, and how to deliver it.

Report

The Digital Guest Experience Report

1,000 guests and 200+ operators on the gap between digital expectations and reality.

Guide

The attraction operator’s guide to virtual queuing

Is virtual queuing right for you, and how do you design the optimal strategy?

Webinar

A theme park marketer’s guide to the future of revenue growth

A five-step method to unlock revenue from every stage of the guest journey.

Guide

How to launch a successful mobile app for your visitor attraction

Build the business case, choose the right vendor and measure what matters.

Factsheet

Improving the on-site digital guest experience for theme parks

Personalisation at scale, less friction and more on-site spend.

Factsheet

Improving communication and visitor experience for zoos

Boost donations, raise conservation awareness and go paperless.

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