Webinar

Average technology is sabotaging guest satisfaction

Here’s how to fix it, according to 1,000 attraction guests. An on-demand webinar with Mark Locker, Dolf DeJong (Toronto Zoo) and David Rosenberg (SSA Ventures, formerly Monterey Bay Aquarium).

63%

of guests are willing to pay more for a superior experience

22%

rate their digital experiences as 'great'

30%

say digital experiences are too limited

The findings

Guests will pay more for better. They aren’t getting it.

We surveyed over 1,000 guests who had visited an attraction or resort in 2024. 63% told us they are willing to pay more for their tickets in exchange for a superior experience.

Current digital experiences are not meeting that bar. Only 22% rated their experiences as 'great', 30% said they are too limited and a quarter said they are difficult to access or locate. Our panel unpacks the findings and what operators can do to delight today’s guests.

You will learn

What guests are looking for from attraction technology today and in the future
How guest preferences align with operators' plans for digital transformation
How to integrate technology at the right touchpoints to exceed expectations and drive revenue