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Festival-goers walking under bunting between food stalls on a sunny show ground

The guest experience platform for shows and festivals

Built for events with more on than a printed programme can hold.

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800+

exhibitors made findable across 280 acres at the Royal Highland Show

4.8

App Store rating for leading customer apps

68%

of guests opted into marketing at the Royal Highland Show

Supporting the leading shows and live events

  • The Royal Highland Show
  • Tulleys Shocktober Fest
  • The University of Nottingham
  • Great Yorkshire Show
  • Xtreme Scream Park
  • Balmoral Show
  • Christmas World

Features built for shows and festivals

Everything a guest needs from arrival to exit, delivered by one platform that knows what each of them is doing.

Interactive maps and wayfinding

Map a layout that changes every year, and route guests to stands, stages and buildings when the network gives out under the crowd.

Interactive maps: Every stage on the map, The Playhouse · 4 min walk

Live schedules and personal itineraries

Let guests filter a programme of hundreds of sessions down to the ones they came for, then get them there on time.

Live schedule: Up next, Opening Fanfare · 10:00

Instant updates and targeted messaging

Move a session at eleven and tell only the guests who saved it, rather than everyone on site.

Notifications: Sent to guests who saved it, Opening Fanfare at 10:00

Mobile tickets, passes and registration

Hold entry tickets, passes and registrations on a phone, and keep them working at a gate with no signal.

Tickets and passes: In the app, Annual Membership · Active

Exhibitor, stand and stall discovery

Make hundreds of exhibitors searchable by what a guest actually wants, not by stand number.

Search by what they sell: Found by what they serve, Plant Based Kitchen · Open now

Mobile food and beverage ordering

Point guests at the quieter outlet rather than the queue they can see, and let them order before they walk over.

Order ahead: Order ahead, Woodstack Grill · Burgers

Staff and volunteer education

Give seasonal staff, stewards and volunteers the same map and schedule as guests, so the answer is right whoever they ask.

Staff and volunteers: The same plan as the guests, Folk Session · The Old Barn Live

Heat maps, feedback and opt-in

See where crowds build and where guests never reach, and keep the audience you captured for next year’s event. Use it to place stands, stages and facilities where footfall is strongest next time.

Heat maps: Heat map in Connect, Where guests go, hour by hour

Will it work with the systems we already run?

These features plug into the technology supporting your event, including ticketing, registration, CRM, scheduling, POS and your operational feeds. Those systems carry on doing their jobs, while their data creates more opportunities to fill sessions, capture an audience you can reach again and evidence what worked.

See all integrations

Do we need a new app, or can we add to ours?

Go

A new app, ready to run

Launch a complete, branded event app for iOS and Android, supported by Connect, our web-based operator console.

Explore Go
Layrs

Add to the app you have

Keep the app and technology stack you already run, then add the Attractions.io capabilities you need.

Explore Layrs

Proven results for shows and live events

All customer stories

68%opt into marketing communications

The Royal Highland Show runs a 280-acre site with more than 800 exhibitors and over 200,000 guests across four days. Its app holds a 4.8 App Store rating, 92% of guests report a positive experience and 68% opt into marketing communications, which gives the show an audience it can reach again before the next one.

“When visitors ask a question, they turn to the app as their primary knowledge source.”Lyn Conroy, Digital Marketing Executive at the Royal Highland Show
Read the Royal Highland Show story
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FAQs

What makes Attractions.io a good fit for a large event?

Large events are navigation problems before they are anything else. A guest has one day, a programme of hundreds of sessions and a site they have never walked. Attractions.io connects your ticketing, registration and schedule, then helps decide what each guest sees in your branded app as the day changes around them.

Does it work for a site that only exists for a few days?

Yes, and temporary layouts are the harder case. Maps are drawn for the site as it will be, not as it was last year, and wayfinding is built offline first, which matters when thousands of people are contending for the same signal.

Can we use it for university open days as well as shows?

Yes. An open day is the same problem with different nouns: a campus a guest has never walked, a programme of talks they have to choose between and buildings that all look alike. Course teams and departments are discoverable the same way exhibitors and stands are.

How much does Attractions.io cost for an event?

It depends on which product you need, the size of the event and how often you run it. Go is a complete branded app you re-map for each event, and Layrs add capabilities to an app you already have.

What makes Attractions.io different from other event apps?

Some options are an app and nothing else. Others are a ticketing system with an app attached. Attractions.io is an app with a platform behind it, connected to the systems you already run. That is why a moved session reaches only the guests who saved it, why the map works on a field with no signal and why the audience you capture is still yours next year.

Let’s orchestrate
your best season yet.

See how Attractions.io would work with your venue, your systems and your guests. Thirty minutes, no hard sell.

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