The guest experience platform for attractions
Attractions.io is built for the in-visit experience, connecting what you know about each guest with what’s happening in your venue, and using AI to recommend what happens next.
Ella and Charlie can both ride this one. The queue’s shorter than usual right now, so head over while the wait is low.
Trusted by 200+ venues worldwide. Meet our customers.
AI guest orchestration that works with the stack you already run
Your venue already runs on systems that each know one thing: ticketing knows the booking, POS knows the spend, your queue feed knows wait times. Guest orchestration connects them into one live picture of each guest and your venue, then coordinates the right response to give every guest a better day. It runs as a four-step loop.
- 17+ years building only for attractions
- 200+ venues
- 30+ live operational integrations
- 6bn+ guest behaviour data points
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Understand
A unified guest profile that spans the entire visit
Connect your existing systems to get a complete picture of every guest and what’s happening live in your venue.
Consolidate data about your venue and your guests’ identity, so you know exactly what matters to them in the moment.
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Decide
The next best moment for this guest, right now
Use this data to determine the next best moment for each individual guest and their family.
Our Recommendation Engine takes all that context about the guest and your venue and decides what each guest should experience next in their journey.
Learn more about guest orchestration -
Act
1-2-1 recommendations for every guest, within your rules
Automatically share each recommendation via your guest-facing mobile app.
Once the next best moment has been determined, our recommendation systems send it to the guest via your branded mobile app or existing digital channels. Your team sets the rules and guardrails in Connect, our operator console.
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Learn
Every outcome sharpens the next decision
Every outcome feeds back in, so each next decision is sharper than the last.
Each response, from an offer redeemed to a suggestion ignored, feeds back into the platform, so the next recommendation for that guest, and every guest after them, is better informed.
How it works across the guest day
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11:40
When a family arrives late
Two hours lost to traffic. Because the platform can see the party, the clock and the whole park, the app suggests a new plan for their day to pack the most into their visit.
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12:20
When it’s lunchtime
Guests get relevant food offers based on their location, group and order history. Not a 12pm blast to everyone in the park.
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13:10
When a ride goes down
Because live queue and capacity data flows straight into the platform, each affected party gets an alternative and a recovery gesture.
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14:00
When the weather turns
Rain sweeps in at 2pm. Because the platform already knows each party’s tickets and interests, every guest’s recommended activities reshape before they open the app.
One platform for the entire in-visit experience
Each is useful on its own. Connected, they turn a fixed itinerary into a day that adapts to every guest.
Explore capabilities in detail-
Guest profile & identity
A single view of each guest and their party, including tickets, passes, history and preferences, resolved across the systems you already run.
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Live venue context
Real-time queue times, ride and show status, capacity, weather and schedules, flowing in through 30+ integrations.
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Personalised suggestions
The core of the platform: AI decides the right suggestion, for the right guest, at the right moment, recalculated as conditions change.
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Maps & wayfinding
Live, personalised maps that surface what’s relevant to this guest now and route them to it.
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Itineraries & planning
Day plans that build themselves around a party’s interests and time, and re-plan when the day changes.
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Offers & commerce
Timed offers, mobile food ordering, photo and ticket purchases: delivered to the right party at the right moment, actioned in-app.
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Service recovery
Friction spotted early (a closure, a long wait) and eased with an alternative and a gesture before it becomes a complaint.
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Feedback & sentiment
Guest sentiment read in the moment, so a day can still be turned around while the guest is on-site.
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Analytics & reporting
Per-capita spend, queue friction, satisfaction and revisit intent: measured and made visible in Connect.
Two ways to get started
Two routes to the same outcome: a visit that adapts to every guest in real time, on the systems you already run.
Go
The complete mobile app for attractions
A ready-to-run, branded app with the platform built in. Interactive maps, itineraries, offers, mobile ordering and ticket wallets, across the Go Starter, Go and Go Enterprise tiers.
Explore Go
Layrs
Modules and SDKs for your custom applications
Add specific capabilities like mapping and wayfinding to an existing application, with more Layrs on the way. The platform’s power, on your front end.
Explore LayrsWhy Attractions.io?
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Built only for attractions
200+ venues use our apps to reach guests, backed by 17+ years delivering the in-visit experience.
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Connects with your existing technology
We work with your existing attraction management tools rather than replacing them.
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Recommendations guests actually see
Most tools hand your team the insight and leave them to it. Ours turns it into recommendations guests see, within the rules your team sets.
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Gets smarter with every visit
Our built-in AI learns from every moment, across every venue on the platform.
Pick your next step
Let’s orchestrate
your best season yet.
See how Attractions.io would work with your venue, your systems and your guests. Thirty minutes, no hard sell.
