Guide
The 2026 digital leaders’ guide to mobile apps for attractions
You don't have to build it to win. Owning the code feels like control, but the teams that move fastest keep control of the guest experience and let a platform carry the rest. This free guide shows how leading attractions make the build vs buy call.
In this guide
How leading digital teams use app platforms and SDKs to reduce risk, get to value sooner and spend their own engineering time on the things only they can offer guests.
- Where building gives you an edge, and where it becomes a burden
- How leading teams use app platforms to deliver faster, better guest outcomes
- Lessons from Six Flags, Kennedy Space Center and more
64%
of guests say a great digital experience would make them visit more often (Attractions.io 2024 Digital Guest Experience Report)
30+
live integrations with the systems attractions already run
Live in weeks
around eight weeks to launch a fully branded app, depending on integrations
Control without owning
Focus on impact, not infrastructure
Control over the codebase and control over your outcomes are different things. Security testing, OS updates, hosting and integrations all eat engineering time, and that time is what you need to improve the guest experience.
Your competitive advantage is your operational excellence and the moments only your attraction can create. The most effective digital leaders build what makes them unique and use a proven guest experience platform for the rest, whether that is a ready-to-run app like Go or modules such as Layrs added to the app they already have.
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Whether you're building, buying or somewhere in between, make the right call for your guests and your attraction.
Free to read, no form to fill in.
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More on buy vs build
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GuideShould you buy or build? The enterprise guide
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VideoWhat most in-house attraction app builds get wrong
Mark Locker on the five lessons attractions learn the hard way when they build.