Why Six Flags’ maps score so well with guests
Rolling out the MapLayr SDK at 11 locations to deliver offline-first, GPS-enabled wayfinding for guests.
Building a navigation experience worthy of Six Flags
Known for record-breaking coasters and award-winning water parks, Six Flags is committed to delivering a world-class experience for every guest. When their digital team set out to relaunch the group’s mobile app platform, they needed a navigation experience that matched the scale and ambition of their parks. They partnered with Attractions.io and integrated MapLayr, the standalone SDK that powers wayfinding for millions of guests worldwide.
The digital team at Six Flags needed interactive maps that did more than display directions. They needed beautifully illustrated designs that captured the atmosphere and personality of each location, offered precise turn-by-turn guidance and scaled easily across their entire portfolio.
“Guests rely on our wayfinding. In our parks, you can’t always look at the map, find a big landmark and head straight over. People need turn-by-turn directions that guide them to their next adventure.”
Jim DennyFormer VP of Digital, Six FlagsWith a new custom mobile app already underway, the team had two choices: build their own mapping engine from scratch or find an off-the-shelf solution with enterprise capability. They turned to Attractions.io to explore the MapLayr SDK. From there the decision was straightforward.
Precise turn-by-turn guidance
11
locations now use MapLayr across the Six Flags portfolio
MapLayr offered everything the team needed: enterprise reliability, a proven navigation engine and the freedom to create fully custom functionality within their own platform. An initial test at Carowinds confirmed the decision.
“It has been amazing to see how the illustrators work. These people have never walked through our parks, but when I am onsite and looking at one of our buildings on the map, it is perfect. Functionally, MapLayr is more sophisticated than our previous solution, and our testers loved that you could orient, zoom and tilt the map to suit your search preferences.”
Jim DennyFormer VP of Digital, Six Flags“Overall, I have been amazed at how well the MapLayr team captured the essence of our parks and how accurate the maps are. When we have changes or new rides, and I send over the plans, everything is perfectly positioned, and the wayfinding delivers you to the precise point you need.”
Jim DennyFormer VP of Digital, Six Flags
Delivering accuracy and artistry
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First lookBeautifully illustrated
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First coasterTheir next adventure
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LunchtimeOrient, zoom and tilt
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Between ridesTurn-by-turn guidance
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Last rideThe precise point you need
“The new maps are truly fantastic. Guests have responded positively, finding the maps both intuitive to use and engaging. It is not just about finding their way around; it is about immersing themselves in the digital representation of our parks.”
Jim DennyFormer VP of Digital, Six FlagsA collaborative partnership that removed complexity
A shared ethos of collaboration underpinned the project from the start. The Six Flags team credits this approach with helping them navigate the challenges that come with building a custom app for such a large and diverse portfolio.
“The Attractions.io team would say, ‘When we built our platform, we ran into this problem, and you might want to address it as you go forward.’ It was always such a good relationship in the sense that the team were willing to share their expertise.”
Jim DennyFormer VP of Digital, Six FlagsChoosing MapLayr meant the Six Flags digital team could focus on the core functionality of their new app without worrying about building or maintaining mapping logic.
“Maps and wayfinding were never a source of worry as we went through the relaunch. I felt confident that I could focus on the other aspects of the project, knowing that the team would deliver on time and as promised. Attractions.io is doing all the heavy lifting on this fundamental component of our app.”
Jim DennyFormer VP of Digital, Six Flags
A guest experience that sets a new standard
The relaunch at Carowinds has been met with overwhelmingly positive feedback. Exit surveys consistently rank maps and wayfinding as one of the highest-scoring features of the new app, with guests calling them intuitive, accurate and engaging.
“When guests use the app, they tell us mapping and wayfinding is the easiest tool to use. They like that they can orient, tilt and rotate the map to find the best perspective for them. The overwhelming sentiment is that it’s a huge improvement.”
Jim DennyFormer VP of Digital, Six Flags
Intuitive, accurate and engaging
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Beautiful design and best-in-class wayfinding can go hand in hand. Book a demo to see how MapLayr by Attractions.io can help you achieve both.
