866 hectares of forest, one app
The park’s new guest app covers nine museums, a castle, a zoo, and four sections that each function like a destination in their own right.
What guests were missing
Nearly three times the size of Central Park, Bosque de Chapultepec is less a single attraction than a collection of them. Independent guides routinely warn newcomers not to attempt the whole park in one trip, and to plan several visits just to cover the highlights. At that scale, no map, sign, or staff member can realistically point every guest to what they came to see.
Most guests arrive at Bosque de Chapultepec with some idea of what they want to do. But a plan built on a handful of popular landmarks leaves a lot of the park invisible: temporary exhibitions, smaller museums, seasonal events, and whole sections exist that a first-time guest may not know about.
The park’s problem was never a lack of things to do; it was helping guests find them. It needed a single digital experience that could:
- Orient guests across all four sections in real time and with limited phone signal
- Help people build a plan suited to their interests and the time they have
- Surface what’s on that day, including exhibitions, events and seasonal activities
- Reach guests directly with updates, without relying on physical signage alone
866 hectaresNearly three times the size of Central Park
150+
unique activities discoverable and promoted via the app
Putting the whole park on the map
The team partnered with Attractions.io to support guests with a brand-new mobile app.
Today, interactive maps and GPS wayfinding help guests move confidently between sections, surfacing points of interest, facilities, and food options along the way, without needing to consult a physical map or ask for directions.
The team has mapped hundreds of points of interest into the app, including many newer activities that had previously never made it onto a printed map.
For a park long associated mainly with its castle and the Anthropology Museum, that means guests can now find the parts that used to go unnoticed, from historic monuments in the forest to free activities like yoga and watercolour classes.
“We have hundreds of activities, but they’re often not in a fixed location; they might be in the forest or out on the grass. Having accurate, point-of-interests has helped our guests find activities more easily, as well as helping them discovering new experiences they didn’t know about when they arrived.”
Activities they’d never have found
Data from the app shapes the activities guests are recommended during their visit. Using these recommendations, they can build a route around their interests and the time they have that day, and uncover hidden attractions that might otherwise be easy to miss.
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Between sectionsGPS wayfinding
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TodayWhat’s on that day
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In the forestHistoric monuments
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Nine museumsSmaller museums
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The funfairAztlán, Feria de Chapultepec
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In the appDonate
“International guests didn’t know we had a funfair, and locals didn’t know it had reopened. Now we have the app, we’re promoting it more and attendance has been rising steadily.”
Natasha Uren VázquezExecutive DirectorMoving from instinct to evidence
The app has given Bosque de Chapultepec a live picture of how guests explore: where they go first, what they interact with, and which areas are being missed entirely. That data has become one of the park’s main tools for deciding where to invest, rather than working from instinct or feedback alone.
“The reports we get from our app management console have been so important in helping us plan and grow for the future. We now know that 60% of our guests spend most of their time at a single location and are looking into investing more to improve that specific space.”
Natasha Uren VázquezExecutive DirectorThat figure helped make the case for a specific, sizeable ask: the park’s dining areas hadn’t been refreshed in over 25 years and needed significant investment. User data from the app gave Natasha hard proof of how many guests were using those spaces, which she then put in front of the local government when she requested the funding.
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60%of our guests spend most of their time at a single location
A positive result for guests
- 30,000app downloads a month
- 4.9★on the App Store
- 150+unique activities discoverable and promoted via the app
“The reviews have blown us away. Guests keep telling us the app makes it so much easier to find their way around.”
Natasha Uren VázquezExecutive DirectorFor Bosque de Chapultepec, the Attractions.io app has turned one of the world’s largest and most complex urban parks into something any guest can navigate with confidence.
“Promoting Chapultepec and helping more people discover it has been my number one goal since I took office. The better known we are, the more attention we get, and the more likely we are to secure funding to provide even better experiences for our community.”
Natasha Uren VázquezExecutive DirectorWhat next?
Next on the roadmap is pushing the app further as an advertising tool. As a public body, Bosque de Chapultepec has to be careful about how often and when it reaches out to guests. Messages in their app can be targeted by location, so guests in nearby areas are prompted that a yoga class starts in ten minutes, rather than broadcasting the activity to everyone who’s downloaded the app.
That precision provides a direct line to guests to promote the free events and festivals taking place in the park that would otherwise rely on social and local media reach.
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Speak to our team for more examples of how our customers increase engagement, discovery and on-site spending through their mobile apps.
