A launch schedule in every pocket
Improving the guest journey with instant updates, a multilingual mobile experience, smarter messaging and app features built for launch-day demands
A dynamic mobile platform that keeps guests informed and engaged
Kennedy Space Center Visitor Complex brings the story of human space exploration to life. With frequent operational changes, high international attendance and a complex schedule of launches and events, the team needed a platform that kept guests informed in real time without relying on printed guides or a hard-to-maintain bespoke app.
Kennedy Space Center Visitor Complex previously relied on a custom-built app managed by a single developer. Once that developer departed, day-to-day updates became difficult, slow and dependent on coding skills. Meanwhile, printed guides required constant reprints and frequently ran out in specific languages.
“We quickly found the app very hard to update because you really needed deep coding skills to manage it. We tried our best for several years but soon realised we needed a robust app with a CMS that could be updated easily and quickly.”
Christine Selby-ReaganHead of Consumer Marketing and Content, Kennedy Space Center Visitor Complex, speaking about their old bespoke appReal-time communication and multilingual support for a complex, fast-moving attraction
Partnering with Attractions.io gave them a flexible, multilingual and easily updated mobile experience that has transformed guest engagement.
A recommendation from another attraction brought Kennedy Space Center Visitor Complex to Attractions.io. The teams collaborated on a system that now supports fast updates, targeted messaging and seamless navigation, all with multilingual support for international guests.
The team needed a robust, CMS-driven platform that supported real-time updates, multilingual content and effortless editing, without technical bottlenecks. Working with Attractions.io, they launched a connected mobile experience designed to keep guests informed before, during and after their visit, and the shift delivered measurable improvements across the board.
Explore Go north_east
80%
app retention
The retention rate is particularly powerful:
“Eighty percent of guests who have downloaded our app keep it installed on their phones, which really helps us to advertise and drive revisitation. Guests want to hear from us, even when they’re not here.”
Every stage of the guest journey
By transitioning from a bespoke app to Attractions.io’s scalable platform, Kennedy Space Center Visitor Complex now has a reliable, easily managed and guest-centric digital experience that supports everything from daily wayfinding to high-stakes launch updates. Looking ahead, the team plans to expand functionality further with native ticketing and UI enhancements to streamline navigation even more.
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Before their visitLaunch updates
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On-siteA multilingual mobile experience
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Daily wayfindingFind their way around
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On-siteLearn about exhibits
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Launches and eventsPlan their day
“One of the biggest advantages is the flexibility of the app. Whether it’s a launch delay or an operational change, we can send instant updates to guests. If a launch date moves, we can notify everyone who has the app installed.”
Push notifications to deliver timely updates
With frequent schedule changes and unpredictable launch conditions, the team uses push notifications to deliver timely updates. Attractions.io’s targeting tools let them segment messages by guest location, last visit, last login, language preference and more.
Connect, our operator console, also gives the team visibility into app usage, content engagement and guest feedback.
“We can see data on when people are launching the app, how it aligns with attendance patterns and what feedback guests are giving us.”
Push notifications have also become a critical operational tool, especially for launch updates and special viewing opportunities.
“During peak weeks, we use location-based notifications. It helps us target guests who visited recently. Once I’ve selected my filters, I can see the target audience size before sending it, and I can choose to send immediately, schedule the notification or set it up as a recurring notification.”
Location-based notifications during peak weeks
Stronger communication, higher adoption and a measurable lift in guest experience
- 95%satisfaction
- 80%app retention
- 70%guest reach
Working with Attractions.io has reshaped how Kennedy Space Center Visitor Complex communicates with guests. The app now reaches 70% of on-site guests and drives ongoing engagement long after their visit.
“It’s been great to see guests actively using the app for navigation and information. Our app reaches around 70 percent of our guests, who use it to plan their day, find their way around and learn about exhibits.”
Christine Selby-ReaganHead of Consumer Marketing and Content, Kennedy Space Center Visitor Complex“Attractions.io has been great to work with. When we had ideas for improving the look and feel of the app, they were very responsive and quick to implement changes. It’s been a great partnership, and we’re excited to see how we can continue enhancing the guest experience.”
Howard SchwartzSenior Director of Marketing & Sales at Kennedy Space Center Visitor ComplexMore customer stories
All customer stories
Up to 40%of ticket sales through the app
Magnolia uses wayfinding, digital ticketing and seasonal content across a 400-acre site, cutting entrance queues that ran to five minutes a family. The app has 60,000 downloads, 93% positive post-visit feedback and takes up to 40% of ticket sales.
Read the Magnolia story
4.9App Store rating
Bosque de Chapultepec helps guests navigate 866 hectares and nine museums, surfacing more than 150 activities that most would never find. The app takes 30,000 downloads a month and holds a 4.9 App Store rating.
Read the Bosque de Chapultepec story
3 → 4.8star App Store rating
Hunderfossen moved off a bespoke app that was difficult to keep stable. Its App Store rating rose from 3 stars to 4.8, uptime reached 99.9%, user satisfaction sits at 96% and app running costs fell by around 15% a month.
Read the Hunderfossen storyKeep your guests informed, no matter how fast things change
Attractions.io helps complex, high-traffic attractions deliver multilingual support, real-time updates and seamless navigation. Explore how the platform can elevate your entire guest journey:
