Guide
The attraction marketers’ guide to revenue growth in 2026
Rising expectations, unpredictable attendance and limited marketing spend call for a new approach. This free guide shares the five-step strategy we use to grow guest value without relying on more guests through the gate.
What you'll learn
A practical plan to increase guest value, influence spending during the visit and scale results.
- How to shift from attendance to yield, and why the most successful operators measure spend per guest, not footfall
- How to unlock more value from every visit by engaging guests already on-site and invested in your experience
- What's working at leading attractions: benchmarks from Chester Zoo, Knoebels and more, with tactics you can apply right away
Why it matters
Is marketing effort aligned with your real revenue drivers?
Many attraction marketers focus on admissions because that's what they know how to control. But almost half of total revenue comes from everything that happens after the gate.
Disconnected tools lead to duplicated effort and missed opportunities. The most successful teams connect their systems so they can understand each guest, decide on the right next step, act on it in the moment and learn from what happens. That is what we call guest orchestration, and it is how real-time prompts, targeted offers and connected journeys turn into loyalty and repeat spend.
See how our guest experience platform and AI for attractions put this into practice.
80%
of organisations increase revenue when they can use real-time data
20%
increase in team efficiency when systems are integrated
38%
increase in spend per guest when the experience is personalised
Get your free copy
Backed by benchmarks and insights from global operators: a clear plan to unlock the full potential of every visit.
Free to read, no form to fill in.
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