How ROARR! made its app part of the adventure
ROARR! Dinosaur Adventure achieves 94% user satisfaction and a 4.8-star App Store rating with its mobile app.
Powering ROARR!’s evolution with a connected guest experience platform
ROARR! Dinosaur Adventure attracts families to its 85 acres of woodland with immersive attractions and character-led storytelling. As the park prepared for its most ambitious expansion to date, the team wanted to strengthen the digital foundations of their guest experience and create tools that bridge the gap between the natural world and the fantasy of Norfolk’s prehistoric woodlands.
ROARR! Dinosaur Adventure delivers a family day out with a difference. When guests arrive, they become explorers on a mission to uncover the last remaining dinosaurs in Norfolk’s ancient woodlands. Bringing that fantasy to life requires creativity and a digital infrastructure strong enough to support future innovation, including one of the most ambitious AR expansion plans in the industry.
85 acresof woodland
94%
user satisfaction
Partnering with Attractions.io, ROARR! launched a fully branded guest companion app designed to support families before, during and after their visit.
The team initially partnered with Attractions.io to deliver a guest experience platform that was robust, flexible and able to integrate with leading ticketing, ride ops and electronic point of sale (EPOS) providers.
Their fully branded app is used cross-functionally by IT, marketing, operations and customer success teams.
Browse integrations north_east“For us, the app exists for two reasons; for parents, it removes friction from their day. For little explorers, it adds to the fantasy and helps them connect to the story of our park.”
A connected guest journey that blends story, planning and adventure
ROARR!’s app includes Attractions.io’s core feature set, giving families tools to plan their day, navigate the park and discover attractions at their own pace. Parents can build itineraries, browse showtimes and order food in advance, while children can immerse themselves in ROARR!’s storyline and meet hero characters before they even step through the gates.
“From a customer success perspective, we want guests to download the app two or three days before their visit. That way, children can engage with the story of ROARR!, meet our hero characters and start getting excited for their visit.”
Once on-site, the team uses direct messaging to enhance the experience in real time. Guests might receive a tip about a quiet moment at a popular attraction, a reminder about a favourited show or updates about themed dining experiences.
Post-visit, the app helps the marketing team stay connected with families through push notifications and content designed to build long-term loyalty.
“While guests are at the park, it is all about maximising their experience. We can do that by notifying them when there is no wait time at a popular attraction or reminding them that a show they have favourited is about to start.”
“We were really impressed by the turnkey app solution and the platform’s ability to integrate with core services, like our EPOS, ride ops software and ticketing solution. That flexibility, along with how easy the solution is to use from both a guest and operator perspective, gave us 100% confidence that Attractions.io was the right partner for ROARR!”
An immersive experience that brings the prehistoric world to life
ROARR! is already pushing ahead with its next digital milestone. The new themed land, Valley of the Dinosaurs, will invite guests to take on interactive challenges through the Attractions.io app, working alongside ROARR!’s hero adventurer to uncover clues and explore the environment.
This experience is being developed in collaboration with Zappar and will blend animated AR dinosaurs delivered through the app with the animatronics that first put ROARR! on the map.
ROARR! also uses the app to bring seasonal moments to life, updating maps, content and experiences for special events such as Christmas and school holidays. This allows the park to extend its storytelling throughout the year, creating immersive, timely experiences that evolve alongside the guest journey.
“The openness of Attractions.io and our tech partners has been essential in furthering our goal to use technology in a playful, innovative way.”
Animated AR dinosaurs delivered through the app
A platform built to evolve with ROARR!’s ambitions
- 94%user satisfaction
- 99.9%uptime
- 4.8★App Store rating
For ROARR!, digital transformation is central to their future. The team values having a platform that supports integrations with the industry’s leading vendors and a partner willing to collaborate as they push boundaries and introduce new technologies. The app’s 4.8-star rating reflects how strongly guests have embraced the new experience. Looking ahead, ROARR! plans to go paperless by reducing printed maps, tickets and membership cards, building a more sustainable and seamless entrance experience while using behavioural data to inform better operational decisions.
More customer stories
All customer stories
3 → 4.8star App Store rating
Hunderfossen moved off a bespoke app that was difficult to keep stable. Its App Store rating rose from 3 stars to 4.8, uptime reached 99.9%, user satisfaction sits at 96% and app running costs fell by around 15% a month.
Read the Hunderfossen story
99%positive guest feedback
Knoebels uses its app to share live ride information, support ticket purchases and keep guests informed throughout the day. The app has achieved 99% positive guest feedback, with up to 20% of guests engaging with promotional messages.
Read the Knoebels story
98%of pre-booked activities now go through the app
Butlin’s brought activity bookings, wayfinding, itineraries and guest messaging into one app. The app reached more than 360,000 downloads in eight months, holds a 4.7 average App Store rating and 98% of pre-booked activities now go through it.
Read the Butlin’s storyTurn creative ideas into real guest impact
Whether you’re planning AR expansions or going paperless, Attractions.io gives you the tools to deliver. See the platform in action:
