Experian, richer guest data from day one
Capture key guest data inside your branded app and put it to work in Experian for more personal communication and stronger relationships.
In-app capture of names and emailsGDPR-compliantExport to enrich your customer database
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ExperianGuest data in Experian, ready for more personal communication.
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- Ticketing
- Payments
- CRM & marketing
- Operations
CRM & marketingClean, consistent guest details, kept in sync
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Your appNames and emails captured, in line with GDPR
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Signed up for offers and updates Your guestSigns up in the app in a few taps
Better data capture, better relationships
Connecting Experian’s CRM system to your Attractions.io app makes data capture more efficient, helping you focus on collecting key customer data such as names and email addresses.
That supports personalised communication, stronger customer relationships and targeted outreach. With Experian and Attractions.io in sync, you have a powerful tool for improving retention and driving growth.
From the app to your CRM, and back to the guest
Attractions.io captures the data. Experian helps you manage and use it.
Guest shares their details
Guests enter their first name, last name and email address directly in your app, in line with GDPR.
Data moves to Experian
Captured data can be exported as CSV files to enhance your customer database in Experian.
Communication gets personal
Use the enriched data for targeted emails, offers and updates, backed by messaging in the Attractions.io app.
Capture more, communicate better
Integrate Experian’s CRM system with your branded Attractions.io app and focus on capturing email addresses and names.
In-app customer data capture
Capture first and last names and email addresses directly within the app while complying with GDPR.
Data enrichment
Export captured data as CSV files to enhance your customer database and personalise communication.
Improved communication
Send targeted emails, offers and updates, and build loyalty with support from the app’s messaging capabilities.
Know more about guests before they arrive
Most attractions know surprisingly little about guests until they walk through the gate. Capturing details in the app, and connecting them to your CRM, starts to close that gap.
Keep Experian as your customer data system, and let Attractions.io feed it with first-party data captured at the moments guests are most engaged.
- Keep Experian, no rip-and-replace
- First-party data captured in your branded app
- Targeted messages with segments and notifications in Connect, our operator console
“Integrating your Experian CRM system with Attractions.io allows for more efficient capture of essential customer data directly within your mobile app. This enhanced data capture can lead to more personalised interactions with your guests, improve your communication efforts, and result in stronger customer relationships.”
Data and analytics, worldwide
Experian is a leading global information services company, providing data and analytical tools to clients around the world. It helps businesses manage credit risk, prevent fraud, target marketing offers and automate decision-making.
Experian’s CRM systems capture and manage essential customer data, helping to strengthen customer relationships, support retention and drive sales growth.
Questions, answered
What data does the integration capture?
Guests’ first and last names and email addresses, captured directly within your app.
Is in-app data capture GDPR-compliant?
Yes. Data is captured within the app in compliance with GDPR.
How does the data get into Experian?
Captured data can be exported as CSV files to enhance your customer database.
Do we need to replace our CRM?
No. Attractions.io works with the systems you already run, including Experian.
Let’s orchestrate
your best season yet.
See how Attractions.io would work with your venue, your systems and your guests. Thirty minutes, no hard sell.
