With guest expectations rising and staffing pressures growing, gardens must find new ways to do more with less—without losing their natural charm. Magnolia Plantation & Gardens and Filoli Historic House & Garden took the leap into digital transformation, using mobile technology to enhance the guest experience, reduce operational strain, and unlock new revenue streams.
Hear directly from their teams about what worked, what didn't, and how going digital helped them cut costs, boost engagement, and streamline daily operations.
Learning Objectives:
• Hear from Magnolia Gardens and Filoli Historic House & Garden about the challenges they faced in adopting digital tools and how they overcame them
• Learn what strategies worked (and what didn't) when introducing mobile technology to guests and staff
• Walk away with peer-tested insights on reducing operational strain, cutting costs, and creating new revenue opportunities
