Merlin Entertainments Rolls out Attractions.io Mobile App Platform

We’re incredibly pleased to announce that Merlin Entertainments, the second-largest entertainments company in the world, have completed the roll-out of six new mobile apps powered by the Attractions.io platform.

The apps have been developed for their LEGOLAND® Resorts across the globe, with the following locations launched over a four-month period:

  • LEGOLAND® Windsor
  • LEGOLAND® Deutschland
  • LEGOLAND® Billund
  • LEGOLAND® Japan
  • LEGOLAND® Florida
  • LEGOLAND® California

The apps help LEGOLAND® guests make the most of their day with features including an interactive map, intelligent wayfinding and live wait times.

Working in close collaboration with Merlin’s digital team, our unique app development process allowed us to deliver a highly branded experience for both iOS and Android users, built on top of our world-class platform which has already powered experiences for millions of guests worldwide.

The app is based around a to-scale version of the park map, which pinpoints your exact location at the resort.

“We are delighted with the Attractions.io platform,” said Kieran Harvey, Global Digital Director of Merlin Entertainments, “it allows us to be true to the LEGOLAND® brand, while leveraging the rich set of features the platform has to offer.”

The LEGOLAND® apps join three of Merlin’s UK theme park resorts that already use our technology — Alton Towers, Chessington World of Adventures and Thorpe Park, where it has improved visitor satisfaction scores, increased secondary spend and delivered unique insights into guest behaviour.

“A mobile app is the single most effective way to influence guests, particularly once they’re on-site with you.” said Mark Locker, Attractions.io CEO. “We’re thrilled to be working with Merlin Entertainments to delight the millions of guests who visit their attractions each year.”

Kieran added: “The mobile app is a critical part of our digital guest journey strategy, and the delivery across the LEGOLAND® estate has been exemplary. We can’t wait to take things even further next year!”

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