Butlin’s is a UK resort brand offering family holidays packed with live entertainment and on-site activities. They use interactive maps to help guests navigate their large resort grounds and access amenities, venues, and scheduled events.
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Butlin’s already had the magic. Their in-house design team created bold, characterful maps that captured the energy of their iconic seaside resorts. What they needed was a way to bring those maps to life for guests on the move.
Using MapLayr, we transformed their static illustrations into a fully interactive experience, built into the Butlin’s mobile app. Guests can now explore the resort with ease, even when offline, and find everything they need without missing a moment of fun.
The final experience remains true to Butlin’s distinctive visual style. MapLayr added digital functionality without disrupting the charm of the original design.
Here's what we delivered:
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