Chester Zoo

When the UK’s most visited attractions underwent a major rebrand, it needed more than a new logo. Chester Zoo required a map experience that reflected its updated identity: clean, intuitive and grounded in nature.

Moving away from the bold, cartoon-style visuals often seen in traditional zoo maps, we embraced a naturalistic aesthetic that mirrors Chester Zoo’s conservation mission and calm, exploratory atmosphere.

Style highlights:

True birds-eye view for geographic realism
Emphasis on natural elements like tree canopies and water routes
Simple vector shapes for enclosures, gardens and habitats
Custom icons for wildlife zones, talks, dining and rest areas

The result is a gentle, modern and environmentally grounded map that enhances both navigation and storytelling throughout the guest journey.

“Chester Zoo’s rebrand is grounded in nature and simplicity, and MapLayr helped extend that vision. The digital map complements their physical signage, creating a consistent experience that feels connected from entry gate to phone screen.”

Jacob Thompson,
‍‍‍‍Guest Experience Director at Attractions.io

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