Hunderfossen increases App Store rating to 4.8 stars

Fixing previous app instability with a reliable, low-maintenance platform

Before partnering with Attractions.io, Hunderfossen launched a bespoke mobile app built by an external development agency. Although it included essentials like wayfinding, messaging and points of interest, the app required ongoing maintenance, suffered from stability issues and absorbed too much of the marketing team’s time. And, without an attractions-focused development partner, managing the roadmap fell entirely on the Hunderfossen team.

They needed an app that performed flawlessly during peak season, required minimal internal maintenance and gave guests a smooth, dependable experience throughout their visit.

Working with Attractions.io, they relaunched their app with a core feature set that included interactive maps, activity schedules, day planning and direct messaging. The impact was immediate:

96%

User satfisfaction

99.9%

Uptime

“After meeting with the sales and delivery teams, we felt 100% confident that Attractions.io was the right choice for Hunderfossen going forward. It was clear that the team had both the technical and industry knowledge to meet our requirements, and they made us feel completely at ease throughout the delivery process.”

Espen Rønning,
Marketing Manager at Hunderfossen

A dependable, enterprise-grade mobile experience guests trust

Hunderfossen enjoyed a record-breaking summer as domestic tourism surged, and knowing the app could handle peak loads made a significant difference. With Attractions.io’s platform doing the heavy lifting, the marketing team could focus on enhancing the on-park experience and ensuring guests felt comfortable throughout their visit.

Guests now benefit from a fully branded app that performs as well as it looks. The team customised the interface with brand colours, imagery and a hand-illustrated map to create an authentic Hunderfossen experience. The technology behind the scenes keeps everything running smoothly, with optimised battery usage, minimal data consumption and real-time updates.

Hunderfossen also reduced app spend by approximately 15% per month by switching from a custom solution to Attractions.io’s SaaS platform. With a small team managing their marketing tech, they needed tools that were straightforward, reliable and easy to maintain.

“In the past, one team member had to oversee the entire app. Now, Attractions.io’s app management console is intuitive and simple enough for other staff to update content when needed, something we couldn’t have dreamed of before.”

Espen Rønning, Marketing Manager at Hunderfossen

A stable, highly-rated app that
guests use

The new app has been a major success with guests. After purchasing their tickets, guests receive a personal invitation to download the app, and one-fifth now use it to prepare for their visit. The overall reach exceeds 80%, meaning the majority of guests rely on it to enhance their day.

Guest feedback has also improved significantly. Instead of email surveys, Hunderfossen now prompts guests via push notification after each visit. Response rates have increased, and the team now has far richer insight into how guests experience the attraction.

The stability issues of the previous bespoke app are now firmly in the past. Rated just three stars before, Hunderfossen’s new Attractions.io-powered app has climbed to 4.8 stars on the app store.

4.8

Star average app store rating

+80%

Overall reach

63%

Opt-in to marketing communications

Hunderfossen mobile app feedback and info

"All of our key performance indicators have increased since adopting Attractions.io. We’ve also found that more of our guests leave feedback when prompted through the app, which has deepened our understanding of how guests experience our attraction.”

Geir Sondre Dahle,
Web Manager at Hunderfossen

Keeping the magic alive year-round

For Hunderfossen, the mobile app is more than a convenience. It has become a reliable, flexible tool that supports guests throughout the entire experience, helps the team understand behaviour at scale and strengthens their ability to bring fairytales to life. Looking ahead, the park sees huge potential in using digital content and push messaging to spark excitement long before guests arrive and maintain engagement throughout the year.