Knoebels Amusement Resort achieves 99% positive feedback and boosts second-gate spend

Helping guests make the most of their visit with real-time information

Before adopting a mobile app, Knoebels relied heavily on paper marketing and website updates to share information about ride statuses, wait times, new retail items and special promotions. It worked up to a point, but it wasn’t fast enough or scalable. Weather, staffing and operational changes could shift by the minute, and guests needed updates that kept pace.

“We used to mainly communicate with guests via paper marketing or our website, which was not always the most up-to-date. Things can change in an instant depending on variables like the weather and staffing schedules, and we wanted to be more responsive to that.”
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Tiff Kalejta, Digital Marketing Manager at Knoebels

Working with Attractions.io, the team launched a complete guest companion app with messaging, ride times, on- and offline navigation and native purchasing. The impact was clear:

35%

Opt-in to marketing communications

99%

Positive Feedback

”Whether it is rides being delayed, closing early or opening for the first time, we share real-time updates so our guests know on a minute-to-minute basis what our wait times are and can plan their day effectively.”

Tiff Kalejta,
Digital Marketing Manager at Knoebels

Smoother navigation and smarter communication that drives revenue

Guests no longer rely on printed maps or trial-and-error to find their way around the park. Instead, they choose their next ride and follow the quickest route straight there.

“They can look right at the app, put in the ride they want to go to, and it takes them there and gives them the best directions and the quickest way there.” – Tiff Kalejta

For the marketing team, the ability to send targeted push notifications has been transformational. They now promote new food and retail items, spotlight BOGO offers, and highlight seasonal specials to guests on site.

“Having the ability to send push notifications to our guests is amazing. We promote our dining experiences and are already seeing an uptake in revenue. We can send a message to guests on site to say: ‘Hey, we have new Whirzle flavours. Check them out,’ and then see that conversion increase through the app. We’re seeing up to 20% of users engage with our promotional messages.” – Tiff Kalejta

Communication continues even after guests head home, with more than 35% opting in for ongoing marketing. This helps the team encourage revisitation, promote offers and maintain a strong connection with their most engaged guests.

Stronger operations backed by behavioural insight

The Knoebels team now has better visibility of what is happening across the park at any time. Ride operations benefit from real-time data, helping supervisors plan staffing more effectively and respond to demand faster with the app also driving more pre-purchases and streamlining entry.

“Our supervisory team now has a much better pulse on what is going on at our rides and our wait times. We are more efficient in what we do and are able to make informed choices in terms of staffing.”

Jon, Head of Ride Operations at Knoebels

Guests have embraced the experience, with 99 percent of users reporting a positive interaction with the app

“To me, that is a huge success story alone. It shows that our audience wanted the app, that they are using it, and that the content we are providing is valuable information for them.”

Mary Helwig, Director of Marketing at Knoebels

Wait times and planner at Knoebels theme park

"We have seen an uptake in pre-purchases for tickets via the app. It helps us forecast attendance, and when guests arrive, they can scan their ticket, grab a band and head in. The app has sped up transaction times, given us a better sense of expected attendance and boosted our sales."

Tiff Kalejta,
Digital Marketing Manager at Knoebels

A connected guest experience built on a platform Knoebels can rely on

For the team at Knoebels, their mobile app has become a core part of how they communicate with guests, drive revenue and make operational decisions. The platform puts real-time information, navigation, retail promotions and marketing tools in one place, giving guests more control over their day while helping the team work smarter behind the scenes.

By replacing paper materials, improving communication and supporting more informed staffing and planning, Knoebels is enhancing every stage of the guest experience through a single, reliable mobile app built for attractions.

Knoebels Amusement Resort achieves 99% positive feedback and boosts second-gate spend

Helping guests make the most of their visit with real-time information

35%

99%

Smoother navigation and smarter communication that drives revenue

Stronger operations backed by behavioural insight

A connected guest experience built on a platform Knoebels can rely on

Give your guests real-time information and a smoother day out