Autumn 2024 product update

Ready for an update on what’s new at Attractions.io? From smarter navigation to new ways of guest login and ticketing, we’ve put it all together into this handy product update for you.
Peter O'Dare
October 2024

Welcome to our second product update of 2024! Over the summer, we rolled out enhanced mapping functionalities, and optimised key features like the mobile wallet and guest login. Now, we’re excited to share what we’ve been working on. 

These updates are designed to keep you informed about our latest features and help you make the most of your mobile experience. Let’s dive in.

Smarter maps for seamless navigation

Our mapping engines continue to evolve since the launch of Indoor Mapping, making them even more adaptable and user-friendly across a variety of real-world applications. One of the standout improvements is user camera manipulation, allowing guests to control their view of the map. Whether zooming in on a specific point of interest or adjusting their perspective, this feature makes navigation more dynamic and engaging for your guests. For Android users, custom texture effects, like dynamic lighting, add a layer of visual richness, offering a more immersive way for guests to interact with their surroundings.

Want to simplify navigation even further? With camera lock, the map stays centred on the user’s location and orientation in real-time, so they’re always heading in the right direction without having to manually adjust the map.

Attractions.io mapping updates

Of course, we haven’t forgotten about the developers behind the scenes. MapLayr’s new features make managing maps simpler, faster, and more flexible:

  • Automatic Map Updates ensure your guests always see the latest map data, without the need for manual intervention. 
  • We’ve integrated with Google Location Services, to provide guests with more precise location tracking, helping them find their way with ease. 
  • Want more flexibility? With external map ID support, you can switch maps on the fly—ideal for special events or seasonal attractions—without the hassle of re-bundling your app. 
  • And for those handling large or complex venues, the SDK now handles bigger maps more efficiently, ensuring a smooth experience without breaks or glitches.

A streamlined login experience

Enhancing the guest journey is at the heart of our latest updates, and with OAuth2 single sign-on (SSO), logging in has never been easier—or more secure. Guests can now sign in using their preferred authentication provider, ensuring a smooth, hassle-free onboarding process. Once signed in, tickets are automatically imported, so guests have immediate access to their passes without needing to enter any details manually.

Keeping their passes up to date is just as seamless. Every time the app is launched, ticket information is automatically refreshed, ensuring guests always have the latest details right at their fingertips. And when needed, they’ll be prompted to re-authenticate, so there’s no risk of losing access to important information during their visit.

Updated importing tickets

For marketers, there's another valuable addition: guests can now opt into marketing communications post sign-in, offering a new way to drive long-term engagement with your audience after login.

Data security remains our top priority. And with only 33% of guests telling us they feel confident in the way attractions handle their data, it's important to be proactive in your communications. Guests can easily log out with a single tap, ensuring their information is secure. Once logged out, their data is no longer accessible in Connect, safeguarding their privacy in line with best practices.

Optimised ticketing and wallet management

Ticketing is often the first interaction guests have with your attraction, setting the tone for their visit. That’s why we’ve focused on making the mobile wallet fast, flexible, and frictionless. 

With flexible date selection, guests can choose their preferred date or time effortlessly, making the ticketing process personal and seamless from the start. Once the order is placed, our integration with API ensures your guests receive instant booking confirmations, cutting out delays and allowing guests to access their tickets right away.

For free events, ticketing is now more inclusive, with a simple process for securing free tickets directly through the app.

Flexible dates mobile app
The in-app wallet has been enhanced to simplify ticket management. Tickets are now neatly organised, and expired ones are clearly labelled, allowing guests to find what they need quickly and easily.

Capacity management has been improved to better handle both per-order limits and overall venue capacity, preventing overbooking and ensuring a stress-free experience for guests and operators alike. Additionally, for tickets where a "valid to" date isn’t needed, we’ve added the flexibility to hide it, keeping the ticketing process clear and relevant for each visitor.

Bespoke solutions for unique experiences 

Our professional services team specialises in creating custom solutions that seamlessly integrate with client systems, delivering real-time, valuable information to enhance the guest experience.

For Butlins, we introduced a token-based activity purchasing feature that allows guests to buy activities directly through the app. Guests can track their token balance in real time, helping them plan their day more effectively and encouraging greater participation in activities.

token application mobile app

At Table Mountain Cableway, we created a custom home screen integrated with their APIs to display key information such as real-time weather updates, cable car status, and wait times. This enables guests to plan their visits with up-to-the-minute information, enhancing their overall experience.

To learn more about our professional services capabilities, reach out to your customer success manager or contact us.

What's on the horizon?

Today’s guests expect more than just directions—they want seamless, personalised, and timely guidance throughout their entire visit.

Our new conversational AI – set to launch at IAAPA Orlando, let's you provide just that. This AI-powered tool goes beyond standard chatbots. Integrated directly into Attractions.io’s mobile platform, it provides real-time, intelligent responses to complex questions like "Where’s the closest pizza place?" or "What’s the next show near me?"—all designed to enhance the guest experience with personalised content.

Attractions.io conversational AI

What you'll get from our conversational AI:

  • Personalised assistance: Tailor recommendations and responses based on each guest’s preferences, location, and past interactions.
  • Real-time navigation & services: Help guests discover dining, shows, rides, and amenities instantly through a user-friendly chat interface.
  • Seamless mobile integration: Ensure your operations run smoothly with AI that works harmoniously with your existing systems, providing smarter, faster responses.
  • Elevated guest satisfaction: Provide seamless, personal service that keeps your guests engaged and drives repeat visits. 

Take your attraction further

Looking to create a customised solution for your attraction? Schedule a session with our experience experts to explore how we can meet your specific needs.

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Peter O'Dare

With 8+ years of experience successfully driving teams to deliver exceptional software and business outcomes
October 2024
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