63% of guests are willing to pay more for their tickets in exchange for a superior experience and still not exceeding their expectations. Across the guest journey, guests consistently rate their experiences with technology as average, with moments of genuine delight being few and far between.
This insight comes from our latest research report, conducted in collaboration with SSA Ventures. We wanted to find out how guests’ appetite for technology at attractions and experiences aligned with:
To get there, we launched our largest ever research survey and engaged over 1000 attraction and resort guests across the US and Europe and more than 200 c-level executives.
One of the most striking findings is that 63% of guests are willing to pay more for tickets if it guarantees a superior experience. However, current digital experiences are not meeting these expectations, with guests rating their experiences as average or 'expected.' 30% of visitors say digital experiences are too limited, while around a quarter find them difficult to access or locate.
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Join our launch webinar on September 11th and be one of the first to delve into the key findings from the report. During this conversational session, Mark Locker will be joined by David Rosenberg (SSA Ventures, formerly Monteray Bay Aquarium), Dolf De Jong (Toronto Zoo) and Nick Dan-Bergman (Lane Terralever) as they explore:
Register here to join the conversation. Can’t make it? We’ll sent all registrants a copy of the webinar and report to enjoy on demand.
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