Theme park photography has existed almost as long as the rides themselves. In the early days, technology restraints meant that cameras weren’t capable of taking high-speed shots. But, advances in shutter speed opened up the possibility for on-ride photos of hilarious expressions and wind-warped faces. Today, a picture of your loved ones at the most intense moment of a roller coaster is a staple souvenir of the theme park experience.
The big players in the attractions game know the value of photo integration. Disney for example takes over 100,000 photos a day for their PhotoPass subscribers. This part of their membership allows guests to buy high-quality photos taken by roaming photographers or any attraction with an image-capture system. It’s a prime revenue driver, perfectly integrated into their experience.
But, not everyone has the means to develop their own digital photo system in-house. For many attractions, the tried and tested method of offering photos at a sales kiosk after the ride is the most cost-effective option. Doing it this way has its merits, but it falls short in a few key areas that can affect your guest experience.
Everyone’s familiar with the photo process at a theme park. You head on a ride and have a blast zipping around the track. At the most intense moment, it snaps a photo. On your way out, you’ll be able to view your photos and laugh at your silly expressions. You’ll then have the option to purchase a digital or photo print.
This process has become synonymous with the theme park experience. But for the digital generation, it doesn’t meet expectations. Doing things this way causes a few problems:
So how can you negate these problems and provide a seamless photo experience for your guests?
Digitally native guests expect digital ways of accessing their photos. They want the entire day’s photography in one place. They want the time to view them and then decide whether they want to purchase them. They’re eager to upload their shots to social media, so they need to download them to their device.
Our in-app photos feature addresses these expectations by digitally streamlining the photo process. Here’s how it works:
“It’s about augmenting existing strengths — guest profiling, product engagement, behavioural demographics — with a new feature that increases the likelihood of commercial sales.” - Peter O’Dare, Head of Product at Attractions.io
The American author Eudora Welty once said, “A good snapshot keeps a moment from running away.” So don’t let your guests miss out on a special photo memory by improving your accessibility with in-app photos.
By having photos available in your mobile app, you will encourage a higher rate of adoption. People will be eager to see their photos before they buy, so anyone who hasn’t downloaded the app beforehand will be incentivised to install it on their device. That’s a win-win for you.
Eager to see in-app photos in action and learn how it can improve your guest experience? Book a discovery call today.