Most hotel and resort operators have already realised the benefits of digitalising key touchpoints in the guest journey, whether it’s e-booking, keyless entry or fully integrated mobile apps. In fact, 81% of hoteliers say it’s very likely that technology will become even more important for their success over the next five years. So why are so many still relying on a static paper or PDF map for hotels to guide guests, especially when it means missing out on major revenue opportunities?
Guests already rely on apps like Waze and Google Maps daily to navigate cities and roads, and they’ve come to expect the same interactive features wherever they go, including hotels and resorts. Interactive hotel maps, unlike static maps, offer real-time, dynamic updates, allowing users to zoom, rotate and tilt their way to their desired destination. They can plot out points of interest (POIs), navigate to wheelchair- and stroller-friendly paths, and calculate walking times.
Even more important to a hotel’s bottom line is the ability to use interactive hotel mapping to provide personalised content and seamless integration with hotel offerings. These hotels’ maps don’t just guide guests to their destinations; they guide them to discover hidden amenities, exclusive services and revenue-generating experiences.
Let’s explore how weaving interactive hotel floor maps into your operations helps unlock higher guest engagement, satisfaction and—ultimately— spending.
We know that your potential to drive revenue stems from far more than filling rooms, but guests can easily overlook revenue-generating add-ons if they don’t know where to find them. From the spa and fitness centre to on-site restaurants and tour booking, an interactive map for hotels can help drive guest discovery by highlighting POIs that encourage guests to make the most of their stay.
For example, hotel maps might surface:
By guiding guests to various POIs, an interactive hotel floor map can naturally increase footfall in revenue-generating areas. This kind of map for hotels not only provides an opportunity for guests to take full advantage of your property, increasing satisfaction; it also can lead to higher guest spend.
That higher spend comes from upselling add-on experiences and guest services, and you can leverage interactive hotel mapping to do so. Whether your hotel floor map is accessed via the web or your mobile app, an interactive map for hotels lets you connect targeted promotions to POIs.
When integrated with your mobile app, your hotel mapping solution can even use geo-targeted notifications powered by Bluetooth beacons to offer discounts or add-ons based on location. Display a promotion for a suite upgrade when guests arrive at their rooms or navigate near the front desk, highlight events like wine tastings and cooking classes when they step in front of the on-site restaurant, or promote a VIP cabana rental when they’re near the waterpark.
By integrating these kinds of targeted promotions into your hotels’ maps, you can create personalised, context-aware marketing strategies that feel helpful rather than pushy, subtly influencing guests to up their spend. The result is increased guest satisfaction and incremental revenue from upsold experiences.
Even better than displaying an ad in your map for hotels is allowing guests to upgrade their experiences directly from your hotel maps. From booking spa appointments to ordering in-room dining, interactive maps can act as the centre of your digital guest experience.
When combined with a mobile app or similar platform, your interactive hotel floor maps can be the springboard for:
These integrations not only improve the guest experience but also drive additional revenue.
At Attractions.io, our whole reason for being is to provide hotels, resorts and attractions with the technology they need to deliver unforgettable guest experiences. We offer our interactive wayfinding solution as both a standalone tool and as part of our complete mobile app platform to help guests plan their stays and discover all that’s available at your property.
These are just a few of our favourite features:
Butlin’s is a prime example of using hotel maps to boost revenue. The leading UK holiday resort operator implemented Attractions.io’s mobile platform—including interactive hotel mapping—to transform their digital guest experience.
Guests are now able to navigate around Butlin’s resorts, book activities, order food and plan itineraries all in one place, using the map as the springboard for their adventure. Butlin’s, meanwhile, has the ability to update offers, activity schedules and POIs in real time on the backend. The result is that up to 98% of pre-booked activities are now booked via the app, offering greater convenience for guests and incremental revenue for Butlin's.
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Interactive hotel maps provide a powerful opportunity for hotels and resorts to elevate the guest experience. By encouraging discovery, enabling upselling and connecting guests with integrated services, hotel mapping can become a cornerstone of a hotel’s revenue strategy, delivering both enhanced guest satisfaction and major financial gains. Read more about our offerings for hotels and resorts to get started.
