Revolutionising Resort Navigation: Attractions.io debuts smart mapping technology at ITB Berlin

Visit Attractions.io at ITB Berlin, Stand 302, to see how intelligent mapping technology enhances guest engagement, streamlines operations, and boosts on-resort spending.
Ellen Wilkinson
February 2025

Resorts often struggle with fragmented data and disconnected systems, making it difficult to create friction-free experiences for guests. Attractions.io solves this challenge with its mobile app platform, a connected digital ecosystem that optimises the entire guest journey—from pre-arrival planning to on-site engagement and booking return visits directly.

At the core of the platform is Attractions.io’s intelligent mapping engine, MapLayr, designed to enhance navigation while organically driving guest spending and satisfaction. The interactive map surfaces premium experiences, activities, and dining options, ensuring guests effortlessly discover everything your resort offers. Customers report up to a 190% increase in tour and activity conversions, a 50% average increase in dining spend and up to a 15% increase in NPS.

For operators with an existing mobile app, the Maplayr SDK can integrate into any digital ecosystem, bringing best-in-class mapping technology to their platform.

“Attractions.io was born from the attractions industry, where the guest experience is paramount. Now, we’re bringing that 15 years of expertise to ITB,” said Mark Locker, Founder and CEO of Attractions.io. “When guests can effortlessly explore and interact with their surroundings, they engage more, spend more, and are more likely to rebook directly.”
Mobile app examples for resorts

Beyond mapping, Attractions.io’s mobile app provides resorts with a direct communication channel with guests, ensuring engagement at every stage of their journey. Features like an AI Assistant, push notifications, and personalised recommendations enhance satisfaction, increase NPS scores, and drive direct bookings—all within the app.

Meet Attractions.io at ITB Berlin, Hall 6.1, Stand 302, and discover how resorts can leverage technology to connect operations, elevate guest satisfaction, and increase revenue.

About Attractions.io
Attractions.io provides mobile technology that transforms the guest experience and enhances operational efficiency for the world’s top attractions and resorts. With deep industry expertise and a platform built around real-time insights, Attractions.io empowers operators to connect every stage of the guest journey, eliminate data silos, and maximise business performance.

For more information or to schedule a meeting at ITB Berlin, click here.

5 minute read

Mapping the way to better guest experiences: Must-have features for resort and hotel maps

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5 minute read

Mapping the way to better guest experiences: Must-have features for resort and hotel maps

Read now
5 minute read

Mapping the way to better guest experiences: Must-have features for resort and hotel maps

Read now

Ellen Wilkinson

Head of Marketing
February 2025
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