Is digitalisation the key to a greener future?

By now, we are well aware of the damage that we’re doing to our planet. Issues like climate change, overconsumption and deforestation dominate the headlines, and it’s easy to end up feeling like we can’t make a difference.

But that simply isn’t the case.

Smart technology is helping us to do more of what we love whilst simultaneously minimising our impact on the environment. We haven’t stopped travelling, but we are travelling smarter using electric transport. We haven’t stopped communicating: but we are more efficient thanks to laptops and mobile devices. And our guests are welcoming these changes in every facet of their lives:

• 73% want to make more sustainable lifestyle changes in 2021
• 75% would be willing to pay more for sustainable experiences and products

So, what can attractions do to help?

In this webinar, you will learn how to leverage technology to create greener guest experiences at your attraction. Joined by special guests from ZooTampa, we’ll show you how to:

• Ditch printed maps and tickets, reduce printing by up to 95% and save around $50,000 a year by utilising mobile technology
• Increase guest participation in green initiatives and boost charitable donations by combining online and offline marketing channels
  
• Develop powerful educational campaigns that continue to impact guests even when they’ve left your site.