As we all get to grips with the ‘new normal,’ two things are evident – first, this is not a static state, rather the catalyst for more change and second, this also presents an opportunity to reinvent the visitor experience for the better...
Guest demographics are changing, technology adoption is growing exponentially and connected, personalised experiences are already the norm in other industries. The COVID-19 pandemic has only accelerated the pace of change.
Visitor attractions need to modernise their experiences to remain relevant to the needs of today’s consumers and transcend the ever-changing demands of the new normal. However, it’s not all bad news:
While visitor experiences have historically been filled with unnecessary friction points and inefficiencies that frustrate guests and prevent operators from anticipating and meeting their needs, technology is changing this.
Savvy attraction operators can leverage technology to reinvent the visitor experience for the better. This new landscape has created a unique opportunity for attractions to differentiate on safety, service quality and experience, enabling them to build positive brand association and loyalty that will last far beyond the current situation.
Technology adoption has already accelerated on a global scale in response to the pandemic. However, the key to success is in using this technology in the right way, to create a connected experience that provides more value for both guests and operators.
Technology can be a minefield of jargon, complexity and unknowns, so it’s no surprise that many visitor attractions can be hesitant when it comes to reviewing and implementing new solutions. Our webinar sets out some practical steps to help attractions start thinking about how they can design and implement a better experience.
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