Yorkshire Wildlife Park inspires a new generation of engaged visitors

A digital-first approach to conservation learning and guest engagement

Sharing complex conservation stories through static boards and printed guides was no longer enough for Yorkshire Wildlife Park. The team wanted to modernise how they engaged guests, especially younger visitors, while reducing reliance on paper and improving the flow of information throughout the park.

Their goals were clear:
- Create a centralised platform for educational content
- Target guests across pre, during and post-visit stages
- Reduce paper waste and simplify on-park navigation

And now, using push notifications and Bluetooth beacons, their app provides real-time content based on a guest's exact location, helping spark curiosity and deepen understanding of the park’s conservation work.

The results reflect strong performance:

86%

Opt-in to marketing communications

99.9%

Uptime

Yorkshire Wildlife Park mobile app mapping

“My favourite feature of the mobile app is that you can send notifications directly to guests, and you can differ your notifications depending on whether they are on-park or off-park. That means we can easily encourage return offers.”

Lindsi Blakeman,
Head of Sales and Marketing at Yorkshire Wildlife Park

A guest journey powered by smart touchpoints

The team can now connect the entire guest journey through one central platform. Before arrival, guests receive tailored messaging that encourages planning, learning and engagement. On-site, the app’s digital map removes the need for paper guides, allowing families to navigate the 260-acre park with confidence using interactive wayfinding.

While exploring the park, guests receive relevant alerts about talks, conservation content and opportunities to learn more. Creating an immersive visit that helps guests experience more of what the park has to offer.

The ability to deliver personalised updates across pre, during and post-visit stages means they can encourage revisitation, deepen loyalty and strengthen the educational mission that sits at the heart of the park.

“The team are great to work with. Jacob, who is head of Customer Success, is always on the end of the phone or email, no matter where he is in the world. We have quarterly reviews where he gives us great tips on how we can improve. Hats off, they are great.”

Lindsi Blakeman, Head of Sales and Marketing at Yorkshire Wildlife Park

Strong guest adoption and measurable impact across the entire park

Since partnering with Attractions.io, the Yorkshire Wildlife Park app has achieved a reach of nearly 60%, the highest Yorkshire Wildlife Park has ever seen. Guests rely on it to navigate the park, find talks, explore exhibits and stay informed throughout their visit. With a 4.8-star App Store rating, reviews consistently praise the wayfinding system for helping guests easily discover more of the park.

The app has also helped Yorkshire Wildlife Park deliver on its sustainability goals by reducing paper waste. Guests have responded positively to the park’s digital-first approach, supporting the shift to mobile navigation and digital communication.
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“The Attractions.io app has improved the guest experience here tremendously. Customers and guests get a notification of when our talks are happening and it makes sure they can guide themselves around the park.”

Lindsi Blakeman,
Head of Sales and Marketing at Yorkshire Wildlife Park

Inspiring the next generation

For Yorkshire Wildlife Park, the mobile app has become an essential tool for delivering memorable, educational and inspiring experiences. It helps the team connect guests with conservation stories in a dynamic way, reduce waste and keep their mission front and centre.

“Partnering with Attractions.io has aided Yorkshire Wildlife Park’s mission of conservation and sustainability. The mobile app means we are using less paper and the guests are big supporters of that. We would definitely recommend Attractions.io and their team to any leisure attraction thinking of investing in an app or swapping to a new app.”

‍Lindsi Blakeman, Head of Sales and Marketing at Yorkshire Wildlife Park